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Gluten-free Cheerios to Hit Canada this Summer


Gluten-free cheerios debuts in Canada this summer. Photo: CC--CheertheThree

Celiac.com 08/12/2016 - Cereal-maker General Mills has announced the debut of five varieties of gluten-free cereals in Canada by the end of summer.

The five varieties include Original Cheerios, Honey Nut Cheerios, Multi-Grain Cheerios, Apple Cinnamon Cheerios and Chocolate Cheerios.

General Mills is excited to offer gluten-free Canadians more gluten-free cereal options, says Emma Eriksson, director of marketing for General Mills Canada, said in a release.

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She adds that "gluten-free Cheerios products will maintain the same great taste that consumers love at the same price they're used to."

All gluten-free Cheerios products will be clearly labelled "gluten free" on the front of the box.

Gluten-free Cheerios was first introduced in the U.S. last summer. Gluten-free Cheerios products join other gluten-free cereals already sold by General Mills, including Rice Chex, Chex Honey Nut and Cinnamon Chex, with Chocolate Chex also launching in Canada this summer.

Read more: insidetoronto.com

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8 Responses:

 
Kareng
Rating: ratingfullratingfullratingfullratingfullratingfull Unrated
said this on
12 Aug 2016 9:28:44 AM PDT
Not recommended by the Canadian Celiac Association - http://www.celiac.ca/b/wp-content/uploads/2016/08/CCA_Statement_on_Cheerios.pdf


 
Jeffrey W. Adams
Rating: ratingfullratingfullratingfullratingfullratingfull Unrated ( Author)
said this on
08 Sep 2016 11:22:40 AM PDT
With due respect to the CCA, I don't see any science to back up their position. Have they documented any cases of contamination in the products? Have they shown General Mills' methods to be unsafe or unreliable? Not from what I can see.

 
BadgerChris
Rating: ratingfullratingfullratingfullratingfullratingfull Unrated
said this on
12 Aug 2016 10:02:03 AM PDT
The Canadian Celiac Association recommends against eating Gluten-Free Cheerios due to cross contamination issues.

"The Canadian Celiac Association (CCA) recommends that people with celiac disease or gluten sensitivity DO NOT consume the gluten-free labeled Cheerios products at this time because of concerns about the potential levels of gluten in boxes of these cereals. The CCA is receptive to evaluating any additional information that General Mills is willing to disclose."

http://www.celiac.ca/b/wp-content/uploads/2016/08/CCA_Statement_on_Cheerios.pdf

 
Elizabeth
Rating: ratingfullratingfullratingfullratingemptyratingempty Unrated
said this on
12 Aug 2016 11:24:23 AM PDT
How is this good news when the Canadian Celiac Association has recommended against GF Cheerios? I would trust this site and others more if the Celiac Disease Foundation was not sponsored by General Mills...

 
Luna
Rating: ratingfullratingemptyratingemptyratingemptyratingempty Unrated
said this on
12 Aug 2016 3:38:53 PM PDT
How much did General Mills pay for this endorsement of their super-NOT-safe-for-Celiacs cereal?

 
admin
( Author)
said this on
15 Aug 2016 11:49:50 AM PDT
Gotta love conspiracy theories. If they contain gluten why not test some boxes, then sue them for millions? This ought to be easy, right?

 
Jeffrey W. Adams
Rating: ratingfullratingfullratingfullratingfullratingfull Unrated ( Author)
said this on
08 Sep 2016 11:26:40 AM PDT
I'm confused by your comment. We report any news relevant for celiac disease sufferers, and gluten-free products are part of that. We reported news of Cheerios cross-contamination and recall a while back. We are never paid for the news we report (any ads are clearly labelled as such). Also, on what scientific basis do you claim that General Mills products are "unsafe" for people with celiac disease? Has there been an actual issue yet? Is there some science I'm missing?

 
Jefferson Adams
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said this on
29 Nov 2016 9:55:02 AM PDT
The Celiac Disease Foundation calls General Mills Cheerios safe, and warns folks with oat sensitivity to be careful. Here's an excerpt of their response: "Our Medical Advisory Board has no evidence that General Mills gluten-free cereals are not safe for celiac consumption. General Mills is a proud sponsor of Celiac Disease Foundation, and they understand the importance of safe gluten-free food to our community. In fact, we enjoy Cheerios at the National Office ourselves where half of us have celiac disease. Cheerios only need to be avoided by those with celiac disease who also cannot tolerate oats. "




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