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    Jefferson Adams
    Jefferson Adams

    By Jefferson Adams •

    Kellogg Debuts Gluten-free Corn Flakes, Special K in Australia

    Reviewed and edited by a celiac disease expert.

    Celiac.com 03/31/2016 - Kellogg has announced that gluten-free versions of its Corn Flakes and Special K cereals will mark its gluten-free debut into the Australian cereal market.

    Photo: Wiki Media Commons--David of Earth (NY)Kellogg calls the products a response to growing demand for gluten-free products from consumers with celiac disease and gluten intolerance. "We continue to see a growing number of consumers, including coeliac disease sufferers, requesting gluten free alternatives to our popular cereals."

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    In formulating their new products, Kellogg set out to combat a perception in the Australian cereal market that gluten-free cereals routinely failed to "deliver a great taste experience that's consistent with products containing gluten," said Janine Brooker, portfolio marketing manager for Kellogg Australia.

    Kellogg "…wanted to make sure that our gluten-free Corn Flakes and Special K taste just as good as the original classics," Brooker added.

    Kellogg's Corn Flakes Gluten Free and Special K Gluten Free are available in 330g boxes at supermarkets across Australia.


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    Guest Joy

    And yet, despite marketing a gluten-free Special K in the US a couple of years ago, it's doubtful you'd find a box of it nowadays. At least not where I live.

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    Guest patricia

    Guest patricia

    Posted

    Sounds good to me, but when will they be coming to the USA?

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    Guest David

    Guest David

    Posted

    Thank God they've finally made a gluten-free version of corn flakes. The rest of them out there are pretty bad. Hope it makes it to the US soon so I can try them! I wonder when they might be available on line.

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    Guest Phillip

    Guest Phillip

    Posted

    Yeah, be nice if they'd release them here.

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    Guest Sandy

    Please start these in the US

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  • About Me

    Jefferson Adams

    Jefferson Adams is Celiac.com's senior writer and Digital Content Director. He earned his B.A. and M.F.A. at Arizona State University. His articles, essays, poems, stories and book reviews have appeared in numerous magazines, journals, and websites, including North American Project, Antioch Review, Caliban, Mississippi Review, Slate, and more. He is the author of more than 2,500 articles on celiac disease. His university coursework includes studies in science, scientific methodology, biology, anatomy, physiology, medicine, logic, and advanced research. He previously devised health and medical content for Colgate, Dove, Pfizer, Sharecare, Walgreens, and more. Jefferson has spoken about celiac disease to the media, including an appearance on the KQED radio show Forum, and is the editor of numerous books, including "Cereal Killers" by Scott Adams and Ron Hoggan, Ed.D.

    >VIEW ALL ARTICLES BY JEFFERSON ADAMS

     

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