'Shark Tank' Fans Throw Shade at 'Skinny, Trendy' Nowhere Bakery Over 'Elite' Prices

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By Jefferson Adams

April 26
By Jefferson Adams • April 26

'Shark Tank' Fans Throw Shade at 'Skinny, Trendy' Nowhere Bakery Over 'Elite' Prices

Followers 2
Reviewed and edited by a celiac disease expert.

The basic rates for the Pick You Pack specials begin at $68 for chocolate chip cookies, $70 for candy bar cookies, $70 for blondies, and $70 for brownies.

Caption:
Sea World Shark Tank by Simon_sees is licensed under CC BY 2.0.

Celiac.com 04/26/2024 - For people with celiac disease, finding delicious gluten-free treats can be a challenge. Recently, 'Shark Tank' featured Nowhere Bakery, a company specializing in gluten-free cookies and brownies. While the founders secured a deal on the show, viewers expressed concern over the high prices of their products.

Nowhere Bakery's offerings start at $68 for a pack of chocolate chip cookies, prompting some fans to question the affordability of these treats. Many took to social media platforms like Facebook and Reddit to voice their opinions, with some criticizing the perceived elitism associated with the brand.

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Those who visit the company's website, nowherebakery.com, and provide contact information, can receive a 10% discount on your first order through the 'Shark Tank' promotion.

The website also highlights a special offer featuring the Best Sellers Sampler. This includes Nowhere Bakery's four most popular cookies, for just $55 for an eight-pack or $95 for a sixteen-pack.

The packs contain chocolate chip cookies, candy bar cookies, brownies, and blondies. The basic rates for the Pick You Pack specials begin at $68 for chocolate chip cookies, $70 for candy bar cookies, $70 for blondies, and $70 for brownies. Bags of mix cost between $13 and $15. All of these are available for shipment.

Still, the prices are steep. Online, numerous 'Shark Tank' fans swooped in with some snark. On Facebook, fans wrote, "I would love these but I can’t afford them." Another person added, "To many bakerys [sic] are copy cats. It's not worth the time or labor."

On X, fans wondered, "$6 for a cookie?!" Another user wrote, "Skinny, trendy people selling me baked goods…. "

Despite the criticism, notably over their cookie prices, Nowhere Bakery has garnered attention for its innovative approach to gluten-free baking. Founded by Saphira and Maurizio Rasti in 2020, the bakery aims to provide delicious desserts that cater to various dietary restrictions, including celiac disease.

Notably, Nowhere Bakery caught the eye of actress Gwyneth Paltrow, who partnered with the company for a special Christmas assortment of cookies in 2022. Their commitment to quality ingredients and unique recipes has earned them a loyal following and prestigious awards.

For those interested in trying Nowhere Bakery's products, the company offers discounts through their website and ships nationwide. While the prices may be higher than average, the promise of gourmet gluten-free treats may be worth the investment for some consumers.

'Shark Tank' fans can catch the latest episodes on ABC and streaming platforms like Hulu, providing an opportunity to discover innovative brands like Nowhere Bakery and their delicious gluten-free offerings.

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ReginaR 6

Posted April 30

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I can make a whole batch of 36-48 cookies at home for ~$5. Thanks but no thanks. If I want expensive gluten-free cookies there are local gluten-free bakers I can support.

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About Me

Jefferson Adams is Celiac.com's senior writer and Digital Content Director. He earned his B.A. and M.F.A. at Arizona State University. His articles, essays, poems, stories and book reviews have appeared in numerous magazines, journals, and websites, including North American Project, Antioch Review, Caliban, Mississippi Review, Slate, and more. He is the author of more than 2,500 articles on celiac disease. His university coursework includes studies in science, scientific methodology, biology, anatomy, physiology, medicine, logic, and advanced research. He previously devised health and medical content for Colgate, Dove, Pfizer, Sharecare, Walgreens, and more. Jefferson has spoken about celiac disease to the media, including an appearance on the KQED radio show Forum, and is the editor of numerous books, including "Cereal Killers" by Scott Adams and Ron Hoggan, Ed.D.

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