I shop at a large local grocery store chain (Fred Meyer, for those of you who know it) and they have a wheat free section. They have recently moved this section and first it took them about two weeks to move the sign with it and then the other day I was purusing it, looking for more stuff and they had products right under the wheat free sign where the first ingredient was wheat! I'm not kidding! Literally the product right under the sign says "organic enriched wheat flour" right on the front of the box! I thought that was hilarious. Obviously they aren't paying that much attention. Nobody was around, but I need to let them know about this silliness!