Jump to content
This site uses cookies. Continued use is acceptance of our Terms of Use and Privacy Policy. More Info... ×
  • Welcome to Celiac.com!

    You have found your celiac tribe! Join us and ask questions in our forum, share your story, and connect with others.




  • Celiac.com Sponsor (A1):



    Celiac.com Sponsor (A1-M):


  • Get Celiac.com Updates:
    Help Celiac.com:
    eNewsletter
    Donate
  • Jefferson Adams
    Jefferson Adams

    Starbucks Dumps Gluten-Free Breakfast Sandwich

    Reviewed and edited by a celiac disease expert.

    May is Celiac Awareness Month, and coffee giant Starbucks is celebrating by dumping their much loved, but not-so-popular gluten-free breakfast sandwich.

    Starbucks Dumps Gluten-Free Breakfast Sandwich - Image: CC--Juozas Šalna
    Caption: Image: CC--Juozas Šalna

    Celiac.com 05/21/2018 - Just a year ago, Starbucks debuted their Canadian bacon, egg and cheddar cheese gluten-free sandwich. During that year, the company basked in praise from customers with celiac disease and gluten-sensitivity for their commitment to delivering a safe gluten-free alternative to it’s standard breakfast offerings.

    But that commitment came to an ignoble end recently as Starbucks admitted that their gluten-free sandwich was plagued by  “low sales,” and was simply not sustainable from a company perspective. The sandwich may not have sold well, but it was much-loved by those who came to rely on it.

    Celiac.com Sponsor (A12):
    With the end of that sandwich came the complaints. Customers on social media were anything but quiet, as seen in numerous posts, tweets and comments pointing out the callous and tone-deaf nature of the announcement which took place in the middle of national Celiac Disease Awareness Month. More than a few posts threatened to dump Starbucks altogether.

    A few of the choice tweets include the following:  

    • “If I’m going to get coffee and can’t eat anything might as well be DD. #celiac so your eggbites won’t work for me,” tweeted @NotPerryMason.
    • “They’re discontinuing my @Starbucks gluten-free sandwich which is super sad, but will save me money because I won’t have a reason to go to Starbucks and drop $50 a week,” tweeted @nwillard229.

    Starbucks is not giving up on gluten-free entirely, though. The company will still offer several items for customers who prefer gluten-free foods, including Sous Vide Egg Bites, a Marshmallow Dream Bar and Siggi’s yogurt.

    Stay tuned to learn more about Starbucks gluten-free foods going forward.



    User Feedback

    Recommended Comments

    Guest bookmuse

    Posted

    NOOO! Please tell me this isn't true!

    Link to comment
    Share on other sites
    Ceramics girl

    Sadly yes, a girl working there, who mentioned she has celiac and was quite sad as well, told me that it is gone for good.  I for one had recently re-started going to Starbucks because of this breakfast option, but I can go somewhere else. I did really appreciate the we can’t screw it up with our bread tongs protective paper envelope. 

    Link to comment
    Share on other sites
    Guest GFDiva

    Posted

    oh no! you got an unhappy "celiac" here! - now i'm gonna have to switch to DD!! :(

    Link to comment
    Share on other sites
    Guest Tammy

    Posted

    I went to Starbuck's the other day and wanted to get the gluten-free sandwich with my reward stars.  I immediately got back to work and went on Starbucks.com to complain about the sandwich no longer being available.  I did suggest that a sausage, egg, and cheese gluten-free sandwich would be better.

    Link to comment
    Share on other sites
    Guest PSig

    Posted

    The cocoa used in their mochas contains gluten so it was a nice but weak try to serve a gluten-free breakfast sandwich - still no mochas. 

    Link to comment
    Share on other sites
    lyfan

    Gee, if only they had ADVERTISED that they had a gluten-free breakfast sandwich. But since they never advertised it, I never had a chance to buy it. No wonder they didn't have many sales.

    Link to comment
    Share on other sites
    Guest Christy

    Posted

    I am also shocked.  I often had them for lunch as well as breakfast.  My starbucks was often out of them,  so I assumed they were popular.

    Link to comment
    Share on other sites
    Guest Sam

    If I knew it existed I would have been there in a jiffy! Not enough places offer gluten-free on the go breakfast so that's very unfortunate they discontinued it I think they only needed more advertising..

    Link to comment
    Share on other sites


    Create an account or sign in to comment

    You need to be a member in order to leave a comment

    Create an account

    Sign up for a new account in our community. It's easy!

    Register a new account

    Sign in

    Already have an account? Sign in here.

    Sign In Now

  • Get Celiac.com Updates:
    Help Celiac.com:
    Donate
  • About Me

    Jefferson Adams

    Jefferson Adams is Celiac.com's senior writer and Digital Content Director. He earned his B.A. and M.F.A. at Arizona State University. His articles, essays, poems, stories and book reviews have appeared in numerous magazines, journals, and websites, including North American Project, Antioch Review, Caliban, Mississippi Review, Slate, and more. He is the author of more than 2,500 articles on celiac disease. His university coursework includes studies in science, scientific methodology, biology, anatomy, physiology, medicine, logic, and advanced research. He previously devised health and medical content for Colgate, Dove, Pfizer, Sharecare, Walgreens, and more. Jefferson has spoken about celiac disease to the media, including an appearance on the KQED radio show Forum, and is the editor of numerous books, including "Cereal Killers" by Scott Adams and Ron Hoggan, Ed.D.

    >VIEW ALL ARTICLES BY JEFFERSON ADAMS

     


  • Celiac.com Sponsor (A17):
    Celiac.com Sponsor (A17):





    Celiac.com Sponsors (A17-M):




  • Related Articles

    Jefferson Adams
    Celiac.com 06/08/2007 - On May 30th, federal judge Elaine E. Bucklo dismissed key parts of a lawsuit against McDonalds regarding the gluten-free status of their famous French fries.
    The case, In Re McDonalds French Fries Litigation (MDL-1784), was brought in February 2006, by two Florida plaintiffs on behalf of their autistic daughter who allegedly suffered ill effects from eating McDonalds French fries. At the time, the company claimed that the French fries were gluten-free.
    The lawsuit claimed in part that McDonalds "failure to disclose the fact that their French fries contained gluten constitutes deceptive, unfair, unconscionable, misleading and fraudulent trade practices," and that "McDonalds unfairly and unjustly profited from their conduct. The judge dismissed claims...


    Jefferson Adams
    Celiac.com 09/27/2016 - After repeated shareholder requests, and a public admission from the CEO that the company had "really screwed up the gluten free stuff," Starbucks is announcing an expansion gluten-free and other specialty options.
    Until now, Starbucks has relied heavily on packaged foods to meet the rising demand for gluten-free food raises. As part of a new effort to change that, the company recently released its latest offering, the organic gluten-free, vegan, kosher chickpea puff called Hippeas, which is currently available in white cheddar and fajita flavors.
    Over the years, numerous shareholders have demanded that Starbucks CEO Howard Schultz add more food options for people who are either allergic to gluten or choose to eat gluten-free. At the 2015 shareholder meeting...


    Jefferson Adams
    Celiac.com 03/24/2017 - Does it meet the FDA standard for a gluten-free product? Is it safe for people with celiac disease?
    Starbucks' new Gluten-Free Breakfast Sandwich looks yummy. But, why does Starbucks' website feature a disclaimer saying the company cannot guarantee the absence of allergens, including wheat?
    The sandwich itself is pretty standard fare, consisting of two slices of cherrywood-smoked Canadian bacon, an egg patty and reduced-fat white cheddar on a gluten-free roll.
    The company website uses boldface type to tout the "gluten-free"-ness of the new offering, noting that the sandwich uses a "gluten-free roll," is "prepared in a certified gluten-free environment," and sealed "in its own oven-safe parchment bag to avoid any cross-contamination." Sounds good, so far...


    Jefferson Adams
    Celiac.com 02/12/2018 - Coffee giant Starbucks is debuting a new line of vegan, gluten-free and dairy-free options on menu throughout the UK.
    The company's announcement was timed to coincide with 'Veganuary,' a month-long promotion of the vegan lifestyle.
    The inclusion of oat milk to the new menu means that Starbucks now offers four dairy-free alternatives for their hot beverages: oat milk; almond milk; coconut milk; and soy milk.
    BBQ jack fruit is apparently the new vegan alternative to pulled pork, so the new item should be both an emotional and nutritious alternative to meat.
    If you're hankering for a meaty, vegan sandwich alternative, then the bbq jackfruit wrap is just the thing for you. The new seeded whole wheat wrap comes with shredded carrot and puréed sweetcorn ...


  • Recent Activity

    1. - CatherineWang replied to B1rdL0ver's topic in Related Issues & Disorders
      40

      Dealing with constant nausea and just feeling awful.

    2. - cristiana replied to BunnyBrown's topic in Related Issues & Disorders
      3

      Recently had my esophagus dilated

    3. - cristiana replied to twe0708's topic in Post Diagnosis, Recovery & Treatment of Celiac Disease
      54

      How Long Do Celiac Patients Live?

    4. - Exchange Students replied to Exchange Students's topic in Parents, Friends and Loved Ones of Celiacs
      2

      Exchange Students who are celiac in need of host

    5. - Scott Adams replied to Exchange Students's topic in Parents, Friends and Loved Ones of Celiacs
      2

      Exchange Students who are celiac in need of host


  • Celiac.com Sponsor (A19):



  • Member Statistics

    • Total Members
      120,154
    • Most Online (within 30 mins)
      7,748

    Ohwowitsgluten
    Newest Member
    Ohwowitsgluten
    Joined

  • Celiac.com Sponsor (A20):


  • Forum Statistics

    • Total Topics
      120.2k
    • Total Posts
      1m

  • Celiac.com Sponsor (A22):





  • Celiac.com Sponsor (A21):



  • Popular Now

    • Sunflowers06
      6
    • Momkaren
      10
    • Elizabeth M Blair
      5
    • B1rdL0ver
    • twe0708
      54
  • Popular Articles

    • Scott Adams
    • Scott Adams
    • Scott Adams
    • Scott Adams
    • Scott Adams
  • Upcoming Events

×
×
  • Create New...