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Cheerios Are Finally Going Gluten-Free

Celiac.com 02/25/2015 - General Mills has announced that original Cheerios, Honey Nut Cheerios and three other Cheerios varieties will undergo formula changes, including a switch to gluten-free oats, and will be released as a gluten-free cereal.

Photo: Mike MozartThe move by the food and cereal giant mirrors a similar recipe change that successfully boosted sales for its Chex brand, which has been gluten-free since 2010.

The company will likely begin selling gluten-free versions in July, says Jim Murphy, president of Big G Cereals, General Mills' ready-to-eat cereal division.

Apparently, General Mills felt that that could no longer ignore the skyrocketing sales of gluten-free foods, and the slow decline of foods that contain gluten, including breakfast cereals.

"People are actually walking away from cereal because they are avoiding gluten," says Murphy, a development that, at a time when cereal sales, including Cheerios, are already weak, the company can ill afford.

Meanwhile, unit sales growth of food with a gluten-free claim on its packaging grew 10.6% in 2014 compared to the previous year, and gluten-free sales, especially among breakfast cereals are expected to continue double-digit growth through at least 2018.

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55 Responses:

 
Jana Schultz
Rating: ratingfullratingfullratingfullratingfullratingfull Unrated
said this on
27 Feb 2015 7:12:48 AM PST
Do we have any information about being processed with nuts?

 
Andi
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said this on
02 Mar 2015 8:51:13 AM PST
I would imagine that since one of the varieties is Honey Nut Cheerios, that if you've got nut allergies you'd be better off avoiding them.

 
R SOSINSKI
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said this on
27 Feb 2015 8:13:43 AM PST
It's about time, when will the others get on board?

 
Diana T.
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said this on
02 Mar 2015 11:26:04 AM PST
I agree. There are so many cereals out there that should be GF but aren't--Kellogg's Cornflakes, Cocoa Krispies, Cap'n Crunch, Quaker Oatmeal, Cocoa Puffs, Reese's Peanut Butter Puffs, just to name a few. It makes no sense that these aren't GF since their main ingredient is corn or rice.

Is the 'malt flavoring' or whatever that represents only a trace amount of the ingredients really that necessary? I doubt it. Add Fiber One bars to the list, too. It should be relatively easy to make them GF or at least offer a GF version.

 
Colette
Rating: ratingfullratingfullratingfullratingfullratingfull Unrated
said this on
02 Mar 2015 3:37:59 AM PST
Cheerios is the first cereal I ate as a child and I ate them until I went gluten free 7 years ago. I can't wait to try them again!

 
Craig
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said this on
02 Mar 2015 4:34:43 AM PST
That's right cereals are NOT good for us everyday... Jam packed grains in a processed format, hmm, how delightful. Why support a brand that's so late to making ingredient changes and this is 100% directed at profits. Cheerios as a brand does not care about sustainability, their company mission doesn't care about celiac disease, auto-immune illnesses, and/or allergen-free lifestyles, nothing. We should be supporting brands who actually give a sh$$ and are innovating, by making our food healthier, tastier while contributing to the local farmers, and a greener ecosystem. I'm NOT buying Cheerios when there are alternatives on the market.

 
Stacy
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said this on
06 Mar 2015 7:48:43 PM PST
Exactly!

 
dappy
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said this on
02 Mar 2015 7:00:53 AM PST
Well it took them a while. I wrote to General Mills probably about two years ago and told them they were missing out by not converting cheerios. It's the most popular cereal by far.

 
Jo
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said this on
02 Mar 2015 8:11:48 AM PST
Watchdog reported that Cheerios is NOT using certified gluten free oats and is in fact using a machine that removes the visible wheat and other grains from the bulk oats. Didn't sound safe for celiacs to me.

 
Melissa
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said this on
05 Mar 2015 4:03:51 PM PST
I agree 100% with gluten free watch dog.

 
Jefferson
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said this on
18 Mar 2015 11:46:18 AM PST
If the product is labeled "gluten-free," then it must meet FDA labeling standards, and contain under 20ppm gluten. That standard is the same regardless of the type of oats they use.

 
Luann
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said this on
02 Mar 2015 8:24:59 AM PST
AWESOME!!

 
Terry
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said this on
02 Mar 2015 8:50:03 AM PST
Literally cheering for Cheerios this morning over this announcement!

 
Lynne Sims
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said this on
02 Mar 2015 9:03:05 AM PST
This is AWESOME news!!!

 
Don
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said this on
02 Mar 2015 9:55:36 AM PST
This is a fabulous announcement.

 
Jeanne Foerch
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said this on
02 Mar 2015 9:58:08 AM PST
It is great to have one more "on board" Gluten Free!

 
Molly
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said this on
02 Mar 2015 10:12:30 AM PST
Finally! I've been waiting 25 years for cereals to get on the gluten free train!!

 
Linda M
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said this on
02 Mar 2015 10:22:19 AM PST
So happy to hear this news. Cheerios was a staple until I knew I had celiac.

 
Jen
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said this on
02 Mar 2015 10:58:33 AM PST
I love that Chex are good and the price is decent. I always use coupons as well. I'm hoping Cheerios are decent priced.

 
Ann
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said this on
02 Mar 2015 11:01:27 AM PST
Very glad to hear Cheerios is going gluten free! I will definitely be trying them.

 
Christy
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said this on
02 Mar 2015 11:36:19 AM PST
This article from www.glutenfreewatchdog.org may be of interest: http://bit.ly/1Mka0fC
Here's an excerpt from the article-I’ve had two conversations with General Mills, including one with a VP of Research and Development. She confirmed that gluten-free Cheerios are made using “high-quality” regular oats. General Mills claims that wheat and barley grain are removed from their oat supply by a proprietary mechanical process developed by engineers at General Mills (General Mills has reported elsewhere that they are using a mechanical filter). She went on to say that General Mills did not take the decision to produce gluten-free Cheerios lightly and that the process to develop this cereal has taken four years.

 
Mary Aloi
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said this on
02 Mar 2015 12:02:46 PM PST
This is the best news yet!!! I love Honey Nut Cherrios and have not been able to eat them since I was diagnosed with celiac disease in 2005

 
Benny
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said this on
02 Mar 2015 12:44:30 PM PST
Now if they will make Life cereal GF I will be happy.

 
D Moran
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said this on
02 Mar 2015 1:03:02 PM PST
Excellent news I used too love Cheerios

 
Robin
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said this on
02 Mar 2015 2:46:41 PM PST
YAY! This is great news for cereal lovers. Wishing that more brands will get with the program too. Now if I could find a good soft bread, that would be even better news.

 
Kathymacn
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said this on
14 Mar 2015 5:30:05 PM PST
Try Glutino White Sandwich Bread. It's soft, like Wonder Bread.

 
Bobbi
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said this on
02 Mar 2015 2:49:33 PM PST
I hope they use different equipment for the gluten free Cheerios not the same equipment used for cereals with gluten. I have a feeling this change is for the people who choose to be gluten free and not those of us with celiac disease.

 
admin
( Author)
said this on
03 Mar 2015 3:12:06 PM PST
They are gluten-free...they are certified....they are testing.

 
T Manahan
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said this on
02 Mar 2015 3:47:13 PM PST
So happy, loved honey nut cheerios and haven't been able to eat them for a very long time. Nice to have a variety of cereals to choose from.

 
Patti
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said this on
02 Mar 2015 4:00:30 PM PST
So encouraging to see articles like this!!!

 
Susan
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said this on
02 Mar 2015 4:17:37 PM PST
I understand that some of the gluten free Chex cereals, while stating that they have no high fructose corn syrup, contain a fructose that is even worse. The rice forms use actual sugar.
I wonder what ingredients we will find in the Cheerios. I would love to support Cheerios with this new product. Love their advertisements.

 
Pattie
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said this on
02 Mar 2015 4:32:42 PM PST
I would like to know the nutritional value in the gluten free version.
Also I think people are eating healthier breakfasts, such as oatmeal. Cereal has so many added ingredients, not a good way to start your day.

 
Emily Davis
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said this on
02 Mar 2015 5:02:34 PM PST
Oh Happy Day! Since having to go GF I have missed my nightly bowl of Cheerios greatly! I can hardly wait to begin treating myself again! THANK YOU CHEERIOS!!!!

 
M J
Rating: ratingfullratingfullratingfullratingemptyratingempty Unrated
said this on
02 Mar 2015 7:02:05 PM PST
Although it's nice to have more gluten free options in the cereal isle, as I have a picky celiac, what I don't like is their reason for it...more MONEY in their pockets.

 
admin
( Author)
said this on
03 Mar 2015 3:08:26 PM PST
I am not sure why making money is a bad thing...every company that sells food is trying to make money, no matter what the little blerb says on their box. I guess to avoid that you could grow your own grains and make your own O's...right? This just means that you can now find a GF cereal in almost every store.

 
said this on
02 Mar 2015 7:15:31 PM PST
Thanks, I always wanted to be able to eat them. My sisters then my sons loved them. I thought, besides the oats not being certified GF, that the malt (which is from barley) was the problem.

 
Susan

said this on
02 Mar 2015 7:54:11 PM PST
Cheerios is the one cereal I have missed the most for the last 8 years. Woohoo!

 
L Parker
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said this on
02 Mar 2015 9:31:35 PM PST
Gluten Free Watchdog has an article stating that GM will not use certified gluten free oats , but will be using some proprietary process to separate contaminants like wheat from the cheaper oats they purchase. excerpted from GF Watchdog site: *General Mills is using a proprietary mechanical process that they claim removes wheat and barley from regular oats. These oats will be used in the gluten-free varieties of Cheerios which will be available nationally by the fall of 2015. A separate post on Cheerios is forthcoming. Update (2/12/15): This comment has been posted. Please click HERE

 
admin
( Author)
said this on
03 Mar 2015 3:03:53 PM PST
As long as they test below 20 ppm they would be considered both safe and gluten-free. Do you believe that they would claim that they are gluten-free if they were not? No. The liability would be way too high...

 
Leah
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said this on
07 Mar 2015 2:04:44 PM PST
For people who have celiac disease we are only allowed 20 ppm for the whole day, so if I eat Cheerios than I would have to be careful for the rest of the day and not get gluteninated.

 
admin
( Author)
said this on
11 Mar 2015 10:01:10 AM PST
This is a misunderstanding of definition of gluten-free on packaging. Cheerios don't automatically contain 20 ppm...the law says that they cannot contain over that amount--there is a difference.

 
Leah
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said this on
07 Mar 2015 1:58:38 PM PST
Great info.

 
Heather
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said this on
03 Mar 2015 5:18:36 AM PST
This is great news! Hooray for being able to buy Cheerios again!

 
appletrix
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said this on
03 Mar 2015 5:35:31 AM PST
Thanks. Great news.

 
Ruth
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said this on
03 Mar 2015 6:17:38 AM PST
The next step is for Cheerios to be certified non-GMO, then we'll have a much better cereal.

 
Mary
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said this on
03 Mar 2015 10:28:31 AM PST
At least the oats should be GMO free, unlike their Corn Chex.

 
Ione Angilan
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said this on
03 Mar 2015 2:36:26 PM PST
Great news.

 
Asha
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said this on
03 Mar 2015 2:36:39 PM PST
I am looking forward to the products.

 
A.Hanchaoui
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said this on
04 Mar 2015 5:44:21 AM PST
Thank you very much. Cheerios will be on my shopping list all the time.

 
Leah
Rating: ratingfullratingfullratingfullratingfullratingfull Unrated
said this on
07 Mar 2015 1:55:42 PM PST
I was heart broken when I was told that I had celiac disease. That meant I had to give up my favorite cereal--Cheerios. I am so happy to hear that I will be able to eat them again. That means that they will be malt free.

 
admin
( Author)
said this on
11 Mar 2015 10:02:19 AM PST
Malt can be made from multiple grains including rice and oats.

 
DeeMcBee
Rating: ratingfullratingfullratingfullratingfullratingfull Unrated
said this on
09 Mar 2015 10:35:32 AM PST
Oh boy, I'm SO looking forward to GF Cheerios! I don't care if the reasoning behind their decision to make these gluten free is cash-driven. I don't care if they care about Celiacs or not. The point IS is that more gluten free products are becoming available to those of us who want them, and I WANT!!!!! Yes, I have Celiac Disease.

 
Mary
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said this on
11 Mar 2015 10:40:23 AM PST
The company has spent the past 3 years developing a mechanical filter to take out the gluten grains at their facilities. After rigorous testing, they have perfected the filtering process, ensuring that the oats used for Cheerios meet FDA's strict gluten-free guidelines.

 
Juli Becker
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said this on
07 Sep 2015 2:11:39 PM PST
These just arrived in our area and I have had one bowl. I think they will be better with fruit. I like them for changing my diet so I vary it and not all rice or corn.

 
Dave
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said this on
24 Apr 2016 2:37:26 AM PST
I spoke with the makers recently and they said that the Gluten free Cheerios recently on the market at the same price as regular was a test market. Then they said that the would be re-released in May as Gluten free and at an price more than regular.




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