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Lucky Charms Now Magically Gluten-free!

Celiac.com 07/06/2015 - In what is basically a response to falling cereal sales and rising gluten-free demand, General Mills has announced plans to add Lucky Charms to its stable of gluten-free cereals.

Photo: Wikimedia CommonsThe release is part of a $712 million capital investment that will include five gluten-free Cheerios varieties this summer, and gluten-free Lucky Charms later this year.

Kendall Powell, chief executive of General Mills, said about 30% of consumers were interested in gluten-free foods, and that taking a number of popular cereals gluten-free was part of a plan to draw those people back to the cereal aisle.

The company projects that the addition of gluten-free Cheerios and Lucky Charms will help push gluten-free products to half of total cereal sales and 17% of total category sales.

General Mills has been testing the gluten-free market since debuting Gluten-free Rice Chex in 2008. Time will tell if gluten-free versions of popular General Mills cereals will be enough to boost slumping cereal sales and improve the company's outlook.

In the meantime, gluten-free eaters are once again the beneficiaries. What do you think about gluten-free Lucky Charms? Magically delicious gluten-free news? 

Celiac.com welcomes your comments below (registration is NOT required).



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19 Responses:

 
Nicole
Rating: ratingfullratingfullratingfullratingfullratingempty Unrated
said this on
06 Jul 2015 5:15:03 PM PST
I'm super excited about this! The last time I went shopping I was craving Lucky Charms. I can't wait till the gluten free version comes out.

 
Jacquelyn
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said this on
12 Jul 2015 3:23:30 PM PST
My children and I are extremely excited about Lucky Charms gluten free cereal. It's a dream come true for my boys who have been asking for this ever since they started on a GF diet 2 years ago. When I told my children their eyes filled with happy tears!!

 
Cheryl
Rating: ratingfullratingfullratingfullratingfullratingfull Unrated
said this on
13 Jul 2015 11:18:07 AM PST
Oh my goodness, not only will Lucky Charms be magically delicious but gluten free to boot. I am a very happy camper and can't wait for it to hit the shelves at my local grocer.

 
Linda
Rating: ratingfullratingfullratingfullratingfullratingempty Unrated
said this on
13 Jul 2015 11:24:36 AM PST
I'm cautiously optimistic. I can eat gluten free Chex. I can eat gluten free oats that come from dedicated gluten free mills. However, I cannot eat Chex "gluten free" oatmeal... it makes me very ill every time I eat it. I suspect that somehow cross contamination is happening on that product. If they will be using the same oats for this product, then I doubt I will be able to eat it either. People with celiac disease will need to be very cautious when trying this product if they are sensitive to oats, or oat cross contamination. I really hope that this product will be one I can have, as I used to love Lucky Charms as a child.

 
Jen
Rating: ratingfullratingfullratingfullratingfullratingfull Unrated
said this on
13 Jul 2015 9:41:02 PM PST
The gluten free Chex oatmeal makes me sick too. I do Trader Joes gluten free oatmeal with no problems.
I always wonder about cross contamination with companies who produce so many gluten containing products.
I'd love it if Lucky Charms don't make me sick... but I'm also cautiously optimistic.
That being said, I know a lot of people aren't as sensitive so I'm happy for them.

 
Susan

said this on
13 Jul 2015 11:27:56 AM PST
My daughter is thrilled that Lucky Charms is going GF. She was diagnosed with celiac at a young age. While there are more options available than their used to be, the cereal section is limited. Thank you General Mills!

 
Liz
Rating: ratingfullratingfullratingemptyratingemptyratingempty Unrated
said this on
13 Jul 2015 12:00:18 PM PST
Please be aware that General Mills products are not GMO-free, and since GMOs have been connected to the upsurge of gluten intolerance beware of eating anything that contains GMOs.

 
admin
( Author)
said this on
13 Jul 2015 3:43:46 PM PST
There is no known link between increased use of GMO's and gluten intolerance.

 
Jefferson
Rating: ratingfullratingfullratingfullratingfullratingfull Unrated ( Author)
said this on
14 Jul 2015 11:44:50 AM PST
There is no credible science to support the claim that GMOs have any connection to celiac disease.

 
Sidling
Rating: ratingfullratingfullratingfullratingfullratingfull Unrated
said this on
12 Sep 2016 7:27:35 AM PST
There is no credible science to not support the claim they don't have a link.

 
admin
( Author)
said this on
12 Sep 2016 9:30:21 AM PST
The person who makes such a claim is required to back this up with evidence...not the other way around: https://en.wikipedia.org/wiki/Philosophic_burden_of_proof

 
Susie
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said this on
13 Jul 2015 12:50:45 PM PST
I'm thrilled for everyone that can eat these! I react to oats so I have to pass, but they probably have a preservative in them anyway, so, I would still have to pass. Growing up Lucky Charms was one of my favorites!

 
Roger S
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said this on
13 Jul 2015 7:26:55 PM PST
This is my second attempt to respond as I see my response has not posted after several hours.

What I said before was that Kellogg's and Malt-o-Meal need to get on board as well. Several years ago they took cereals that had no gluten containing ingredients and added wheat starch to them because they did not want to bother with certifying them as gluten-free. Basically they they thumbed their nose in our face! Before they did this I was a faithful customer and bought their products often and had no issues as far as having gluten reactions to these products.

What sort of company purposefully alienates faithful customers? That is pure insanity in my opinion. They could fix it by following General Mills' lead in making their traditional cereals GF.

To their credit, Kellogg's has come out with a gluten-free Special K, but have discontinued their GF Rice Krispies. Perhaps General Mills success will knock some sense into the other companies.

 
Britty
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said this on
13 Jul 2015 8:34:40 PM PST
Yay, I love Lucky Charms, I can't wait to try this! I hope there's more GF cereals to follow. Cinnamon Toast Crunch in GF version would be HEAVENLY. I haven't eaten it since I was a kid!

 
Liz
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said this on
13 Jul 2015 9:16:24 PM PST
I am super excited about this! Now if They can ever come up with a GF version of Raisin Bran I would be set! Love me some RB and LC but hate the way I feel after eating it!

 
Nicole
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said this on
20 Jul 2015 8:15:02 PM PST
Add raisins to the gluten free Special K. Tastes like RB to me!

 
Mary Ann
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said this on
31 Jul 2015 6:23:53 PM PST
Thank you General Mills! My family and I are very excited about the Gluten-free Lucky Charms and Cheerios (especially the Honey Nut and Apple Cinnamon). I have an 8 year old grandson that LOVED these cereals before he was diagnosed with celiac disease at age 5. He still tries to talk us into buying them for him when we go shopping. Now we can!! He always feels left out and "different" when his 2 brothers get to eat things that he can't. I can NOT thank you enough. Btw, he loves the Gluten-free Chex! Thank you again for taking the time and effort to make your products gluten-free. It is VERY much appreciated!

 
Mary Rawlins
Rating: ratingfullratingfullratingfullratingfullratingempty Unrated
said this on
12 Jan 2016 6:28:46 AM PST
I keep watching for GF Lucky Charms. When will the be on the shelves? Also, I keep reading about a recall for the GF Cheerios, but they are still on the shelf. Please explain. Thank you.

 
Rianne
Rating: ratingfullratingfullratingfullratingfullratingfull Unrated
said this on
25 Apr 2016 3:00:30 AM PST
I love lucky charms and we have recently started selling them in Tesco UK. I am so happy that they are now gluten free...thank you!




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