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Quaker Launches Gluten-free Oat So Simple and Traditional Rolled Oats in UK


Quaker has launched numerous new gluten-free products in the UK. Photo: CC--Amber Kennedy

Celiac.com 12/28/2016 - Quaker Oats UK has launched several gluten-free oat products, including a free-from variant and a yogurt-based breakfast pouch range. Available since late September, the new gluten-free offering comes in a 510g can of Traditional Rolled Oats, and a 350g box of 10 Oat So Simple packets.

"Leading a gluten-free lifestyle is important and necessary for some people, and so Quaker has created options to meet consumer demand," says PepsiCo's Jeremy Gibson, marketing director, nutrition.

The launch follows the introduction earlier this month of Oat & Fruit Breakfast, an on-the-go pouch line made with fruit purée and natural yogurt that comes in three flavors: Red Fruits, Apple & Cinnamon, and Blueberry.

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The products will be sold exclusively at UK's Tesco stores, and will be promoted with an aggressive social media campaign and in-store marketing.

Calling Oat & Fruit Breakfast "unique to the market" Duncan McKay, PepsiCo's senior marketing manager for grains UK, expressed excitement over the new product range, which come "as demand for convenient breakfast options is at a peak."

Stay tuned for more information on gluten-free products from Quaker, and other manufacturers.

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1 Response:

 
Pippy
Rating: ratingfullratingfullratingfullratingemptyratingempty Unrated
said this on
03 Jan 2017 9:58:23 AM PDT
No way and never never never will I ever eat oats again!




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https://www.celiac.com/gluten-free/topic/119661-gluten-free-food-alternative-list-2017/ Did not check earlier but I did not mention that the simple mills was corn free, though I did mention grain free.

It's Tesco treat time again. The good news is they have a new chocolate gateau: The bad news is that it has replaced the strawberry one and I'm not as keen on it... I think this is in part because there's no shortage of chocolate desserts already whereas the strawberry one was somethin...

You've just realized you have a health condition which can't be diagnosed formally. You haven't felt ok for quite some time, but didn't really know why. You were thinking it was just stress. But then there was a couple of weeks which weren't particularly stressful, so you were wondering 'why...

How about gluttony? Three ears? That much corn can be hard to digest for anyone, let alone a celiac with a damaged gut. I hope you feel better soon!

Where is your list? Was that also in the recipe section or a different section? That has got to be really freaky having such a corn reaction. I am glad you have found good foods to eat you are okay with.