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Is Gluten-free Still a Smart Bet for Food Retailers?

Do hidden dangers await gluten-free food retailers?


Are gluten-free products still a solid bet for food retailers? Photo: CC--eatsmilesleep

Celiac.com 05/09/2017 - For years, industry observers, health experts and even food companies have questioned the staying power of gluten-free food.

With more people than ever embracing gluten-free products and gluten-free diets, including a majority of folks who do not have celiac disease, gluten-free food has never been more popular. There have also never been more gluten-free products hitting store shelves.

Couple that with the fact that U.S. sales of gluten-free products are projected to exceed $2 billion by 2019, and the market for gluten-free products looks as solid as ever.

But, do hidden caveats await potential investors, especially on the retail end? Maybe.

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There's a great article over at Fooddive.com about the challenges of succeeding in the gluten-free grocery business especially on the retail end.

The article interviews a number of major gluten-free retailers, and notes that the higher margins and intense customer loyalty that come with gluten-free products also come with warning signs that may portend a looming downturn.

Far from being doom-and-gloom, the article includes some interesting insights on the strategies and tactics being used by retailers to bolster their gluten-free sales.

Read more at Fooddive.com.

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1 Response:

 
Dee
Rating: ratingfullratingfullratingfullratingfullratingfull Unrated
said this on
16 May 2017 11:07:56 AM PST
One paragraph in Food Dive said, “We’re still selling a lot of gluten-free products, but I think those for whom it was never a medical necessity have moved on to the next free-from trend.” I have CD and I used to eat a lot of GF processed foods when first diagnosed, but realized I was doing a disservice to my body so I stopped eating heavily processed foods 98% of the time. Snack bars, cookie mixes, etc., are now a biweekly/monthly treat. Instead, I have switched to eating lightly processed (chicken, veggies, fruit, nuts and seeds) home cooked food. Imagine cooking! I also know many others who have CD that are staying away from many GF foods because they still have symptoms and can't figure out where they are coming from. Many celiacs have other food intolerance or allergies so many foods we still cannot eat. Finally, the issues with rice and arsenic and mercury poisoning are keeping many folks away from a lot of the processed foods.




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