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Is Gluten-free Still a Smart Bet for Food Retailers?

Do hidden dangers await gluten-free food retailers?


Are gluten-free products still a solid bet for food retailers? Photo: CC--eatsmilesleep

Celiac.com 05/09/2017 - For years, industry observers, health experts and even food companies have questioned the staying power of gluten-free food.

With more people than ever embracing gluten-free products and gluten-free diets, including a majority of folks who do not have celiac disease, gluten-free food has never been more popular. There have also never been more gluten-free products hitting store shelves.

Couple that with the fact that U.S. sales of gluten-free products are projected to exceed $2 billion by 2019, and the market for gluten-free products looks as solid as ever.

But, do hidden caveats await potential investors, especially on the retail end? Maybe.

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There's a great article over at Fooddive.com about the challenges of succeeding in the gluten-free grocery business especially on the retail end.

The article interviews a number of major gluten-free retailers, and notes that the higher margins and intense customer loyalty that come with gluten-free products also come with warning signs that may portend a looming downturn.

Far from being doom-and-gloom, the article includes some interesting insights on the strategies and tactics being used by retailers to bolster their gluten-free sales.

Read more at Fooddive.com.

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1 Response:

 
Dee
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said this on
16 May 2017 11:07:56 AM PDT
One paragraph in Food Dive said, “We’re still selling a lot of gluten-free products, but I think those for whom it was never a medical necessity have moved on to the next free-from trend.” rnrnI have CD and I used to eat a lot of GF processed foods when first diagnosed, but realized I was doing a disservice to my body so I stopped eating heavily processed foods 98% of the time. Snack bars, cookie mixes, etc., are now a biweekly/monthly treat. Instead, I have switched to eating lightly processed (chicken, veggies, fruit, nuts and seeds) home cooked food. Imagine cooking! rnI also know many others who have CD that are staying away from many GF foods because they still have symptoms and can't figure out where they are coming from. Many celiacs have other food intolerance or allergies so many foods we still cannot eat. rnFinally, the issues with rice and arsenic and mercury poisoning are keeping many folks away from a lot of the processed foods.




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Welcome to the forum. Be sure to browse through the DH section for advice and tips. Glad your wife is gluten free. My hubby was gluten free some 12 years before my diagnosis. Sure makes it a bit easier!

As I am sitting here, I am wearing a retainer. Yep, had a tooth extracted a few months ago. To keep the space open for a future transplant, my dentist ordered a retainer. I read that PUB MED study. One kid. Not very scientific at all! Gluten Free Watchdog agrees that the odds of this kid being glutened by her retainer is slim and none. Like my PCV sprinklers lines, retainers probably do not last a lifetime. Ask your dentist how long they should last. No one wants to eat plastic!

I've had them about six or seven times at several different Starbucks locations. My sister has, also. Neither one of us have had any signs of getting glutened. They are served in a parchment paper bag that should be handed to you straight from the oven sealed. I've heard many internet complaints about the bags being dusty, too many ingredients, unhealthy, etc., but honestly, they are pretty darned tasty! And, when you are traveling and hungry, they are even tastier. They sell out quickly at most Starbucks, but I've been able to purchase one as late at 6 p.m.

I wish they didn't use " gluten" as a headline. People abuse and starve children for a variety of " reasons". gluten-free was just one they picked, it could have been paleo or kosher or whatever...

Ugh! This again..... first ...it was one person...not a study... just someone's speculation. if I am remembering correctly - no one actually tested the retainer. The kid was a 12-16 yr old an drew could have gotten caught eating gluten, etc, etc, etc. And then those internet folks who love to spread " bad news" or use that stuff to further their purpose, jumped on it. And then let's talk to a chemist or plastic scientist - if the plastic leaches our actual proteins, like gluten, wouldn't the plastic piece break down after a while? welcome to the world of Celiac internet myths. adding - none of the Celiac Centers, Associations, etc have warned people not to use a retainers.