Genius Multi Seeded Bread

[Joe Phillipson]

Hi, has anybody else noticed that the Genius company have recently rebranded their range of bread.  I love their Multi Seeded Loaf but has anybody noticed that as part of their rebranding, they have reduced the size of it from 535g to 430g, more than 20% smaller!  I complained to Genius and somebody called Linda Hindle said it is because of the ‘cost of living crisis.’  Bit sneaky if you ask me, and I for one will be switching to another brand.

 

[trents]

Joe, I suspect you will find that other gluten-free bread making companies are doing this as well. I use Franz loaf bread products and I was noticing the other day that the slices seem smaller than usual.

[Joe Phillipson]

3 minutes ago, trents said:

Joe, I suspect you will find that other gluten-free bread making companies are doing this as well. I use Franz loaf bread products and I was noticing the other day that the slices seem smaller than usual.

Hi Tents, I know but it just annoys me that they try and sneak the reduction it ‘under the radar’.  I bet if they were increasing the size, they would put a big banner across the packaging “NEW BIGGER SIZE”

[cristiana]

Hi Joe,

How funny you should post this.  I bought a loaf of that very bread from Waitrose a couple of hours ago and I thought I was seeing things.  

I noticed this phenomenon first a while back when Tropicana seemed to shrink.   I think it used to come in 1 litres and 2 litres, I could be wrong??  But now it's 900 ml and 1.7L.   I think it's called, "shrinkflation". 

Now everytime I go to the supermarket I challenge it to a duel, and try to find the cheapest produce I can, special offers, about to go out of date offers.  It's a wonderful feeling when you can save a bob or two, but it seems to be getting more difficult!

I do wish my waistline was affected by this shrinkflation but so far, it hasn't been!

Cristiana

Edited February 20, 2023 by cristiana

[Joe Phillipson]

Has anybody got a good seeded bread loaf recipe?