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In Australia Gluten Free Is Missing From All Media Is It The Same Here?

G Love

By G Love
in Publications & Publicity

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G Love Newbie
G Love
Posted

Hi All,

I have just joined this forum and was reading the article posted about 'Chef Masters' TV program.

I am writing this from Australia and am interested that your TV program mentioned gluten free at all. Just like the US craze, Australia has really taken to cooking shows and now 'Celebrity Chef' cooking competitions on the box. I am curious though about how many times gluten free is generally mentioned in the press there. I have done articles on the US market for the local Gluten Free Pages site and know that you are now the global market leader, but that doesnt always translate to prime time gluten free coverage.

IN Oz for instance, while we have a strong gluten-free market, Gluten free is hardly metioned on TV or radio. Even though we have one of the highest celiac diagnosis rates in the world, we find that the rare times gluten-free is mentioned it is done so in a negative mocking manner - adding to the sceptism that the disease is a fake! I long for the day when gluten free goes mainstream and loses its stigma. Perhaps it will have to start off on community cable first, or get a backing from the Prime Minister before it can become legitimate.

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mushroom Proficient
mushroom
Posted

Hi All,

I have just joined this forum and was reading the article posted about 'Chef Masters' TV program.

I am writing this from Australia and am interested that your TV program mentioned gluten free at all. Just like the US craze, Australia has really taken to cooking shows and now 'Celebrity Chef' cooking competitions on the box. I am curious though about how many times gluten free is generally mentioned in the press there. I have done articles on the US market for the local Gluten Free Pages site and know that you are now the global market leader, but that doesnt always translate to prime time gluten free coverage.

IN Oz for instance, while we have a strong gluten-free market, Gluten free is hardly metioned on TV or radio. Even though we have one of the highest celiac diagnosis rates in the world, we find that the rare times gluten-free is mentioned it is done so in a negative mocking manner - adding to the sceptism that the disease is a fake! I long for the day when gluten free goes mainstream and loses its stigma. Perhaps it will have to start off on community cable first, or get a backing from the Prime Minister before it can become legitimate.

This could be one instance where the Aussies can learn from the Kiwis. :D I am in Christchurch, and that is where I saw the show, and it was on broadcast TV, not on Sky, although of course an American show. I find that almost every week there are gluten free sections in the food columns of magazines and newspapers somewhere that I come across. This was the second cooking show where I had seen gluten free done to some extent. I do admit there is little mention of it in serious discussion shows, but I think this is true pretty much everywhere. We just have to keep plugging away and increase awareness. I sent an email to Sky about a mini-gluten free program that runs in the US that I saw this summer (one of the 10-minute shows) and they replied that they would look into obtaining it. Keep the faith :)

G Love Newbie
G Love
Posted
  • Author

This could be one instance where the Aussies can learn from the Kiwis. :D I am in Christchurch, and that is where I saw the show, and it was on broadcast TV, not on Sky, although of course an American show. I find that almost every week there are gluten free sections in the food columns of magazines and newspapers somewhere that I come across. This was the second cooking show where I had seen gluten free done to some extent. I do admit there is little mention of it in serious discussion shows, but I think this is true pretty much everywhere. We just have to keep plugging away and increase awareness. I sent an email to Sky about a mini-gluten free program that runs in the US that I saw this summer (one of the 10-minute shows) and they replied that they would look into obtaining it. Keep the faith :)

Hi Mushroom,

thanks for the 'heads up'. Australia is expanding its digital channels because of the upcoming HD TV change over, However except for ABC and SBS this is mostly very old repeats or new teenage trash pop shows. Since I dont use Pay TV maybe we will have to wait for a few celebrities to go celiac disease and get on TV about it before it becomes 'popular' !

mushroom Proficient
mushroom
Posted

Hi Mushroom,

thanks for the 'heads up'. Australia is expanding its digital channels because of the upcoming HD TV change over, However except for ABC and SBS this is mostly very old repeats or new teenage trash pop shows. Since I dont use Pay TV maybe we will have to wait for a few celebrities to go celiac disease and get on TV about it before it becomes 'popular' !

Our forum has recently undergone a software "upgrade" :P (well, I suppose it is :rolleyes: ) but in so doing we lost some of the good features of the old software. One of them was that it would have let you know where I am, a feature I found very helpful, and if the poster preferred not to state where they were from you could figure out their general location because their profile gave you their local time (are you listening, Skaught??). You cannot assume that all posters are in the U.S. We have quite a few Aussies, and posters from Japan, Beijing, south America, many from Canada including one of our moderators.

Heaven forbid that it should become 'popular' as in 'fad', which is what we have to keep fighting. Too many already believe we do this because it is "the thing" to do and not because we have to. :o

We already have several regular broadcast HD channels; maybe we are not so far behind after all B)

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