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    Jefferson Adams

    Jesse James Leads Gluten-free Rally on Celebrity Apprentice

    Jefferson Adams
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    Celiac.com 05/02/2009 - Jesse James, the low-key celebrity biker and husband of star Sondra Bullock, led a gluten-free rally to survive yet another Donald Trump challenge on the Celebrity Apprentice recently.

    The second task of the night on the April 19th show was to devise a new dish along with a marketing campaign for the Schwan's frozen food LiveSmart line. Facing possible elimination of a team-member, the team led by Jesse James rallied with a gluten free noodle dish to stay alive for the May 10th final.



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    The challenge to create and market Schwan's new dish saw Jesse James running the show at Athena. Jesse chose to keep teammate Melissa with him and put colleagues Brande and Annie to work in the kitchen. Jesse led the charge with a with the turkey meatball and gluten-free pasta suggested by team member and poker champ Annie Duke, leaving himself just enough room to put it on her had it failed.

    The meal features meatballs made with ground turkey breast meat and a touch of pork, and seasoned with onion, mushroom, garlic, spinach, basil. The meatballs are served up on a bed of Quinoa rotelle pasta and topped with a classic tomato basil sauce. A serving of tender 100% Grade A broccoli completes the meal.

    Now, Jesse's reticence regarding marketing nearly saw the team's effort fail, but the meal was solid and the execution went well. So when it came time to make a cut, Trump looked to the opposition's Herschel Walker, who had twice failed in his managerial duties.

    Check out the gluten-free Triple Play Turkey Meatballs and Pasta Dinner featured on the Celebrity Apprentice.

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    I thought the meal idea was great, but having watched the show, I wondered if they didn't actually blow the challenge by adding apple crisp as a dessert to go with the dish. I'm guessing they didn't get oats that were guaranteed to not be gluten contaminated to make the apple crisp. If you're going to present a gluten free meal you have to go all the way and make sure the dessert you include is gluten free too. I noticed through the link that the company does not include the apple crisp with their finished product. I don't mean to be picky, but with gluten free the devil is in the details.

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  • About Me

    Jefferson Adams is Celiac.com's senior writer and Digital Content Director. He earned his B.A. and M.F.A. at Arizona State University, and has authored more than 2,500 articles on celiac disease. His coursework includes studies in science, scientific methodology, biology, anatomy, medicine, logic, and advanced research. He previously served as SF Health News Examiner for Examiner.com, and devised health and medical content for Sharecare.com. Jefferson has spoken about celiac disease to the media, including an appearance on the KQED radio show Forum, and is the editor of the book "Cereal Killers" by Scott Adams and Ron Hoggan, Ed.D.


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