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Gluten-free Market to Top $6.6 Billion by 2017

Celiac.com 11/19/2012 - The U.S. market for gluten-free foods and beverages is growing even faster than projected, and will hit $4.2 billion by the end of 2012, according to the latest news from Packaged Facts.

Image: CC--AJC1Demand for gluten-free foods and beverages will begin to slow a bit over the next five years, but is still projected to top $6.6 billion by 2017.

According to the 2012 report, titled “Gluten-Free Foods and Beverages in the U.S.," the compound annual growth rate for gluten-free products rose 28% over previous four year period.

Snack and granola bars led the overall, racking up 15% of total sales.

According to the researchers, the growth is fueled by an increase in celiac disease and food allergy awareness among patients, healthcare practitioners, and the general public; awareness that has led to higher rates of diagnosis than before.

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These facts, coupled with the introduction of more and better products, and the tendency for friends and family members to eat gluten-free in support loved ones, are the major factors driving the ongoing growth of the market for gluten-free products.

A survey done this past August by Packaged Facts showed that 18% of adult consumers are buying or eating gluten-free foods, compared with 15% in October 2010.

Moreover, the number of gluten-free consumers who are buying more gluten-free foods has risen dramatically, while the percentage of total shoppers who are buying more gluten-free foods has doubled.

According to David Sprinkle, research director at Packaged Facts, these numbers are driven by the belief that "gluten-free products are generally healthier…"

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