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Fad or Not, Gluten-free Foods Making Big Impact on Consumers

Celiac.com 02/03/2016 - Gluten-free foods are more popular than ever, higher in quality, and increasingly seen as worth premium prices paid by consumers, according to a new research report by Mintel.

Photo: CC--Steve DavisThe report shows that, despite widespread skepticism of gluten-free diets, more people are consuming gluten-free foods than ever before; with an increasingly positive attitude toward such foods.

Mintel's latest numbers show that 25 percent of consumers surveyed report that they consume gluten-free foods regularly, a whopping 67 percent increase from 2013.

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At the same time, the report also suggests that nearly 50 percent of consumers surveyed feel that the explosion of gluten-free foods is basically a fad, compared with just 31 percent in 2013.

Mintel's report also shows that the vast majority of those who do consume gluten-free food are happy with existing gluten-free options, and that 35 percent feel that gluten-free foods quality are of higher than in the past.

The greater availability and higher quality of gluten-free foods has resulted in a greater willingness on the part of consumers to pay premium prices for gluten-free products. The survey reflects this, with 26 percent of consumers who reporting that gluten-free foods are worth their higher prices. All of these figures are higher than those reported in a similar 2013 survey by Mintel.

For those seeking to keep tabs on the gluten-free food industry, both in the US and beyond, Mintel compiles a wide variety of market reports.

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1 Response:

 
Kelly
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said this on
08 Feb 2016 11:19:39 AM PDT
I wonder how many of the skeptics have gluten intolerance issues or know someone who after a French fry cooked in cross contaminated oil is sicker than a dog. I will not even eat fries out anymore, even if they say they have a dedicated gluten free fryer.




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