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Gluten Intolerance Group of North America Sues Celebrity Chef Jamie Oliver for Use of Certified Gluten-Free Logo

A quick comparison of the two logos in question does indicate strong similarities.



Celiac.com 09/28/2017 - The Gluten Intolerance Group of North America (GIG) is suing celebrity chef Jamie Oliver for using a logo on his gluten-free recipes that is similar to that of the GIG's Gluten-Free Certification Organization logo.

Although there is no disagreement that Mr. Oliver's recipes are indeed gluten-free, a judge and jury may need to decide whether or not he is violating their trademark by using a similar graphic on his recipes.

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According to the Gluten-Free Certification Organization, its logo is now widely identified as the official gluten-free stamp of approval on gluten-free products.  In the lawsuit the GIG claims that Mr. Oliver is purposely using their trademark on his online recipes to make it seem as though they've been certified gluten-free by the Gluten-Free Certification Organization, which is not the case. The GIG also claims that this is misleading to consumers, and using the trademark in this manner could ruin their reputation.

The GIG has asked Mr. Oliver to stop using his 'GF' online labels, and will seek monetary damages in court if he does not comply.

Source:

  • tmz.com
  • Gluten Intolerance Group of North America v. Jamie Oliver Food Foundation, Inc. et al., case number 2:17-cv-01461, U.S. District Court for the Western District of Washington.

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1 Response:

 
Joel Kouyoumjian
Rating: ratingfullratingfullratingfullratingfullratingfull Unrated
said this on
02 Oct 2017 5:37:40 PM PST
Wellsley Farms has also started using a similar symbol on some of their products. I saw a couple of them yesterday while shopping at BJ's Warehouse. I checked the "GF Full" iPhone app and they reported one product, the "Dark Chocolate Cherry Trail Mix", as gluten free. However, when the ingredient label is checked, the statement, "Packed and processed in a facility that packages peanuts, tree nuts, mil, soy, wheat and egg products."




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