New Email From Bards Gluten Free Beer

[VegasCeliacBuckeye]

Bard's Tale Beer Newsletter: July 2006

Bard's Tale Returns!

July 2006

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In this issue

-- Where's the Beer?

-- How to get Bard's Tale if it's not in your area.

-- Good enough products

-- Is Bard's Tale Beer really gluten free?

-- New to the Bard's Staff

-- Thanks to all of you!

Dear Bard’s Clan

We are very pleased to announce that we are back! After many months of customizing a new facility to meet our stringent specifications and improving our brewing process, we are ecstatic to be producing beer again. For our existing Bard’s Tale drinkers, we promise that our beer is even better tasting than before. As for our newly introduced Bard’s drinker, we assure you that the World’s first craft brewed gluten free beer will stand up to any barley based beer on the market.

Where's the Beer?

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Starting this month, Dragon’s Gold will be available in California, Kentucky, Indiana, Illinois, Maryland, Missouri, South Carolina and Vermont. Check with your local distributor for store locations.

Dragon’s Gold will soon be available in Colorado, Massachusetts, Minnesota, New York, New Jersey, Pennsylvania, North Carolina, Oregon, Texas, Washington, and Wisconsin. We expect availability in these states by the end of the summer.

We will also be updating out beer locator page as soon as we can (i.e. when the distributors tell us where the beer will be sold) so check our website over the next few weeks. We constantly update this page so check often.

Bards Beer Locator...

How to get Bard's Tale if it's not in your area.

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Many have asked how to get their local retailer to carry our product. If there is a retail store, bar or restaurant that you want to carry Bard’s beer, we have uploaded letters onto our website (www.bardsbeer.com/distributors.asp) that already have the distributors contact information. All you have to do is print out the letter and bring it to your favorite establishments.

For those without local distribution, you can order our beer through our website under “Beers/online availability/internet wine and spirits”

Our Distributors...

Good enough products

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As diagnosed celiacs, it has been a challenge to find gluten free products that have the same quality and taste of our favorite gluten based products. We find ourselves calling them “good enough” but never truly satisfying. Four years ago, we defined a managing principle that we would not produce a “good enough” product. If our beer couldn’t stand on its own as a good beer, we would not sell it.

Because of this, we refuse to use raw grains, syrups or extracts or other sugar substitutes such as honey or molasses. Our philosophy; use the highest quality ingredients and get the best tasting beer. We believe we have achieved that with Dragon’s Gold.

Is Bard's Tale Beer really gluten free?

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Many of you have been writing in to ask why the new shipments of beer are missing the statement “Gluten-Free” from our beer label and want to know if we are still gluten free. We can assure you, our beer does not contain any gluten.

When we went back into production this past spring and submitted our labels to the Alcohol and Tobacco Tax and Trade Bureau for approval, we were told that until the FDA (Food and Drug Administration) defines what gluten-free means, they will not allow ANY beer to place “gluten-free” on their bottle labels. In order for us to release the beer this spring, we had to change our label to read “Contains no wheat, barley, rye or oats.” We did just that so that you can start to enjoy the beer sooner rather than later.

How do we know our beer is gluten free? We are celiacs ourselves and every beer we produce is gluten free. We control the ingredients and process from the farm to the finished product and we conduct independent testing on every batch of beer.

Is there a timetable for the FDA to define what “Gluten-Free” means? It is our understanding this should happen sometime by 2008. In the meantime, relax and enjoy Bard’s Tale Beer “Dragon’s Gold” Gluten-free beer.

New to the Bard's Staff

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We have a new addition to our company. We would like to welcome Melissa to our clan. Melissa will be heading up customer service in order to ensure we provide the best service to all of you. Melissa is a mother of two (with celiac disease) and a trained nutritionist. She has worked in several laboratory settings as well as consulting with organizations (such as Hy-Vee supermarkets) on the gluten-free marketplace and celiac requirements. It is a major coup, to be able to have an individual with such expertise joining our company. What other company has a trained nutritionist in celiac disease on staff?

Thanks to all of you!

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Finally, we want to thank you for all of your support during the past few months.

The notes of encouragement that we receive through the website everyday have been inspiring and encouraging. We love reading about how something as simple as being able to drink a beer on a hot summer’s night brings a smile to your face. Isn’t that what life’s all about?

Have a great summer!

Cheers,

Kevin Seplowitz & Craig Belser

Founders, Celiacs. Beer lovers

www.bardsbeer.com

[angel-jd1]

I just got that e-mail too. Pretty cool that they have a beer locator on their website now I'm getting ready to do a search to see how far away it is from me.

-Jessica

[VegasCeliacBuckeye]

I will try to work on them for Arizona and Nevada also.

I was able to buy it in Ohio over the 4th of July (Dayton and Columbus)

Here are the locations in San Diego where you can get their beer

BevMO

(858) 673-3892

11475 Carmel Mountain Rd.

San Diego, CA 92128 6 NE

BevMO

(858)729.0775

844 Pearl Street

La Jolla, CA 92037 10 SW

BevMO

(619)295-3171

925A Camino de la Reina

San Diego, CA 92108 10 S

BevMO

(619) 461-6230

8410 Center Drive

La Mesa, CA 91942 11 SE

BevMO

(760) 943-6631

212 N. El Camino Real

Encinitas, CA 92024 13 NW

BevMO

(760)967-8606

2500 Vista Way

Oceanside, CA 92054 24 NW

[Guest BERNESES]

a friend just brought me a case from Gillingham's Country Store in Woodstock VT this weekend. Can't drink it now (antibiotics) but I CAN'T WAIT!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!