New Ad For Quaker Rice Cakes

[The Kids Folks]

We were at our in-laws and I was reading a magazine ad for Quaker Rice Cakes, (sorry I don't have the magazine or the ad, its at MIL's). Anyway, the jist of the ad is Quaker is all excited b/c they are getting healthier add wheat to their products now. They didn't say which rice cakes, but I guess having just rice in the rice cakes wasn't healthy enough for them.

I guess now those of us who haven't had a problem with the rice cakes, will have to start reading the labels again! Dang and my kiddos really like them.

[SBisglutenfree]

Yes - I just went gluten free a few weeks ago and thought - well I better stock up on rice cakes - NOPE! I noticed it contained wheat. Oh well... UGH.

S.

[Lisa]

Lumberg Rice Cakes are manufactures on dedicated lines.

[Roda]

This sucks because I tolerate quaker rice cakes just fine. I have not been eating them as often since I discovered corn thins. They make a really good sandwich! My kids like them so they will still be able to eat them just not me. I've heard mixed reviews on the lundburg ones. What I don't like is that they are alot more expensive and 1/2 as thick. I have not tried them yet, but I guess I will be in the future.

Edit: I just sent off an email to the company. I am curious to the response. I'll post it when I get one.

[Juliebove]

I don't think the Quaker Rice cakes have ever been gluten-free. At least they claim none of their products to be free from cross contamination. We only buy the Lundberg.

[JustMe75]

I didn't think the Quaker ones were either. I love the Lundberg kind though! The apple cinnamon and bananna nut are really good alone and with peanut butter its almost as good as a sandwich!

[emcmaster]

I just looked at their website and it looks like the only products affected are the Quakes and mini rice cakes. The ingredients for the lightly salted rice cakes (which is the only flavor I eat) are still just rice and salt. But I will be sure to look at the ingredients for every package I buy just in case.

WTF is the deal with companies deciding that in order to be healthier, they have to add whole wheat to everything? Furthermore, what is the deal with the rest of the country thinking whole wheat is better than whole grain brown rice? ARGGGGH.

[Takala]

I just looked at their website and it looks like the only products affected are the Quakes and mini rice cakes. The ingredients for the lightly salted rice cakes (which is the only flavor I eat) are still just rice and salt. But I will be sure to look at the ingredients for every package I buy just in case.

WTF is the deal with companies deciding that in order to be healthier, they have to add whole wheat to everything? Furthermore, what is the deal with the rest of the country thinking whole wheat is better than whole grain brown rice? ARGGGGH.

_____________________

It's a marketing gimmick. The person who writes the script for the new labeling will be absolutely clueless as to why a person might be eating a rice cake for in the first place.

Manufacturers will tend to use whatever is cheapest and then task the marketing people to come up with the slogans to foist it off on the consumer.

I don't mind eating a more expensive rice cake like the Lundberg's, when it's made in a rice only facility and the whole line has enough quality control so everything is gluten free. As to the thickness being less so, that's actually an advantage when making a sandwich of 2 rice cakes and a filler like peanut butter and jelly. I have ongoing arthritic changes in my jaw which has slowly decreased my bite space over the years, and I can't open my mouth as far as I could when I was younger.