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  • Jefferson Adams
    Jefferson Adams

    After Rising 11% in 2015, Will US Gluten-free Retail Sales Slow to 6%?

    Reviewed and edited by a celiac disease expert.

    After high double-digit growth, is global gluten-free market set to cool?

    After Rising 11% in 2015, Will US Gluten-free Retail Sales Slow to 6%? - Photo: CC--Markheybo
    Caption: Photo: CC--Markheybo

    Celiac.com 01/27/2017 - US retail sales of gluten-free products rose 11% in 2015, and are predicted to rise a more modest 6% to $1.66bn in 2016, according to a new report from Packaged Facts, which predicts that as the market matures, growth rates are "expected to slow considerably."

    To provide context, Packaged Facts notes that growth rates have slowed from 81% in 2013 and 30% in 2014 to 11% in 2015, and predicts they will settle at a steady 5-6% a year in the next five years.



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    Unlike some other market research reports, which include everything with a gluten-free label in their market definitions, even those product that typically contain no gluten, Packaged Facts does not. The Packaged Facts reports are notable because they focus more closely on traditionally grain-based product categories: Salty Snacks, Crackers, Fresh Bread, Pasta, Cold (ready-to-eat) Cereal, Baking Mixes, Cookies, Flour, and Frozen Bread/Dough.

    They do not cover "naturally gluten-free foods," such as potato chips or ready-to-eat popcorn, and do not include things like gluten free frozen pizza, lasagna, stuffing mix or entrees

    The latest report notes that, while the market is maturing, it is still quite fragmented. Packaged Facts notes that only Hain Celestial and Pinnacle Foods have market shares exceeding 10%.

    Read more about the Packaged Facts report.



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  • About Me

    Jefferson Adams

    Jefferson Adams is Celiac.com's senior writer and Digital Content Director. He earned his B.A. and M.F.A. at Arizona State University, and has authored more than 2,500 articles on celiac disease. His coursework includes studies in science, scientific methodology, biology, anatomy, medicine, logic, and advanced research. He previously served as SF Health News Examiner for Examiner.com, and devised health and medical content for Sharecare.com. Jefferson has spoken about celiac disease to the media, including an appearance on the KQED radio show Forum, and is the editor of the book "Cereal Killers" by Scott Adams and Ron Hoggan, Ed.D.


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  • Related Articles

    Jefferson Adams
    Celiac.com 07/22/2015 - The gluten-free foods market has seen dramatic growth over the past decade and its size is expected to double its present size in the next 10 years.
    For the last few years, there's been pretty strong consensus on projected growth for the global gluten-free market, with analysts universally projecting strong double-digit growth into 2025.
    If recent news headlines are any indication, that consensus my be showing its first signs of cracking.
    In a sign acknowledging slightly less favorable market realities Gluten-Free Foods Market Forecast 2015-2025 by Visiongain now Visiongain predicts that growth in this market will gradually slow down, but remain lucrative throughout the forecast period.
    Meanwhile, in Canada, consumers may be losing their taste for gluten-free foods. After nearly five years of consistent growth and a tripling of sales since 2009, the gluten-free food category declined last year, according to research firm NPD Group.
    On top of all that, Fortune magazine just published a commentary by Vikram Mansharamani that says we're in a gluten-free bubble that is about to burst.
    Mansharamani admits that market research firm Nielsen estimates that sales of products with a gluten-free label have doubled in the past four years, rising from $11.5 billion to more than $23 billion.
    He says this is due to marketing and incorrect consumer perception, and cannot continue. He points out that nearly 30% of Americans are now actively avoiding gluten, or eating gluten-free.
    The fast-growing gluten-free market has definitely benefited from a broader audience trying to avoid gluten or wheat for health, weight loss or other reasons, rather than people with celiac diseases.
    So, deciding whether the market will soar, glide, or face unexpected turbulence depends largely on which reports you read, and your propensity for speculation.
    Read the full Gluten-Free Foods Market Forecast 2015-2025 for a better idea of the global market for gluten-free products.


    Jefferson Adams
    Celiac.com 11/12/2015 - The gluten-free products market is growing rapidly in areas that traditionally see a good deal of wheat consumption.
    The European market for gluten-free products is set to see the highest growth, with a projected a CAGR of 10.4%, reaching $7.59 billion in 2020.
    Until recently, North America was the largest growing market, followed by the European market.
    The use of corn, rice, quinoa, and sorghum ingredients is set to expand greatly, especially in soups, sauces, breads, and pizza bases, as manufacturers look to take existing product line gluten-free.
    Overall, baked goods made for the largest market share in 2014, and the cereals & snacks segment of the market is projected to have highest CAGR during the review period, both in terms of volume and value.
    Inquire for more details at rnrmarketresearch.com
    Read more at: PR NEWSWIRE


    Jefferson Adams
    Celiac.com 12/18/2015 - Flour is a major global business, and flours of all kinds constitute a major part of the growing global food industry. Global flour markets are directly impacted by the growing processed food industry. Recent years have seen a notable expansion of the global flour market in terms of increased global demand and production capacity.
    Fueled by changing customer preference, increased health concerns related to high-protein flours, rising urbanization, and per-capita income of the global population, Transparency Market Research expects the global flour market, valued at USD 182.66 billion in 2013, to reach 183,100.0 kilo tons in the next five years, growing at a CAGR of 3.8% to top USD 245.82 billion by 2020.
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    Considering that the demand for gluten-free variants of flour such as corn flour, soya flour, maize flour and rice flour is significant in the global market, analysts are projecting a strong rise in the popularity of gluten-free foods in the 2014-2020 forecast period.

    Browse Market Research Report of Flour Market.


    Jefferson Adams
    Celiac.com 10/07/2016 - Sales of gluten-free products continue to rise, with global the market expected to approach $5 billion by 2021, up from $2.84 billion in 2014, according to a new report from Transparency Market Research.
    Analysts are projecting annual revenue growth of about 7.7% across the sector from 2015 to 2021. They also project that, by 2021, North America will become the fastest growing gluten-free market, though Europe still currently dominates with a 52.5% share. Rising consumer belief in the potential health benefits of gluten-free products is a main factor driving growth in the gluten-free market. That, together with more cases of celiac disease and/or gluten sensitivity, increased use of gluten-free products as a weight management tool. Also a major factor is the high demand for gluten-free bakery products, the largest category in the gluten-free market.
    The sharp growth in gluten-free foods continues, even as scientists question its effectiveness for people with out celiac disease. The fact that there is no evidence to support the idea that people without celiac disease gain any health benefits from gluten-free products, seems to have little impact, and so the trend continues apace. Never ones to miss major consumer trends, companies from PepsiCo Quaker to Snyder's-Lance to General Mills' cereal brands are working to offer gluten-free options.
    The move by manufacturers toward more gluten-free products is probably a wise one. Even though nearly half of consumers claim gluten-free food is a fad, nearly one-in-four consumers said they consumed gluten-free products last year, and the demand for gluten-free products shows no sign of slowing down.


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