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  • Jefferson Adams

    Pizza Hut and Coors Going Gluten-free in Time for Super Bowl Sunday

    Jefferson Adams
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    Reviewed and edited by a celiac disease expert.

    Celiac.com 01/23/2015 - This Superbowl Sunday gluten-free fans can celebrate with gluten-free Pizza Hut pizza, and, in a few lucky test markets, gluten-free Coors beer.

    Photo: CC--Army RecruitingYou read right. First, Pizza Hut has announced that, starting Jan. 26, it will be debuting a gluten-free pizza in about 2,400 locations in the U.S. The new pizza will be a 10-inch, six-slice pizza, which will go for $9.99. The pizza crust will be made by popular gluten-free brand Udi’s Foods, and certified gluten-free by the Gluten Intolerance Group.



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    Pizza Hut’s gluten-free pie will be one of the restaurant’s lowest-calorie pizzas, with about 100 fewer calories per serving than their current “Skinny Slice” pizza. 

    Every Pizza Hut Gluten-Free Pizza will be baked fresh-to-order on parchment paper and delivered in a specially branded Udi’s Gluten-Free Pizza box. Also, all employees handling Pizza Hut’s Gluten-Free Pizza have been trained to wear gloves and use a designated gluten-free pizza cutter.

    If that’s not enough good news, beer-loving gluten-free football fans in Seattle and Portland will be able to chase their gluten-free Pizza Hut pizzas with Coors’ new gluten-free Peak Copper Lager, which will debut in those markets on Superbowl Sunday.

    Coors will gauge the response in its test markets as it looks to make Peak Copper Lager available in more U.S. markets.

    Gluten-free Pizza Hut pizza and gluten-free Coors beer on Superbowl Sunday? I’m going to call that a touchdown.

    Read more in USA Today, and Money.

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    Excellent article and will be good news for all those just wanting to jump on the gluten-free band wagon. For those of us who are truly allergic, the product will not be gluten-free, I have run into that several times with other pizza places, ie Domino's etc. all product to go on the pizzas are usually kept next to the counter where they are in a covered container, but once opened during the process of making a regular pizza, the contamination happens quite quickly. Once again, I'm not complaining, but it isn't good news for the folks who truly have to eat gluten-free.

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    Like anything else, the devil is in the details. Pizza Hut provides an extensive set of FAQs related to its new gluten-free endeavor with Udi's, but it's the last FAQ that causes me pause:

     

    "Q. If I have Celiac Disease is it safe for me to eat a gluten-free pizza from Pizza Hut®?"

     

    "A. Pizza Hut® partnered with the Gluten Intolerance Group (GIG) to create a Gluten-Free Pizza preparation process and training standards for Pizza Hut restaurants to mitigate the risk of cross-contamination. This includes training our team members to take specific precautions when making these pizzas, and we encourage consumers to notify a manager if they have a gluten intolerance when placing an order.

     

    "Additionally, while Pizza Hut is proud to offer pizzas with gluten-free ingredients, Pizza Hut kitchens are not gluten-free environments. Due to the handcrafted nature of our menu items, variations in vendor-supplied ingredients, and our use of shared cooking and preparation areas, we cannot assure you that our restaurant environment or any menu item will be completely free of gluten. We recommend that you consult your medical advisor as to what is safe for you."

     

    So basically, thanks.... but no thanks.

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    Great article, but zip availability in the Philly area. Main Line location in the heart of glutarded-ville doesn't even know if they'll carry it.

     

    Way to go hut. I'll stick with mom's bake at home.

     

    Hopefully cooks learns from Budweiser and doesn't make a crap gluten-free beer.

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    I'm so excited! I like Pizza Hut better than Domino's anyway, and Domino's gluten-free pizza is not truly gluten-free. It even warns you on the site when you order it. I'm looking forward to being able to eat some good pizza. Now if only they could make it stuffed crust too.

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    It's about time Pizza Hut got gluten-free pizza. In my area I knew of 3 other pizza places that serve gluten-free pizza. One is pretty good. One has had to close. Let's see if Pizza Hut's is better. When friends wanted to stop at Pizza Hut I would feel so left out but now I will have an option. Thanks Pizza Hut. I can't wait to try it out.

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    I saw the Pizza Hut commercial last night and it specifically excluded celiac sufferers indicating there is no way they can keep the kitchens free of gluten, but for "gluten avoidance" their pizza fits the bill. I don't plan on taking a chance.

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    Guest Judith DeMartini

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    According to the Pizza Hut web site, people with celiac disease cannot be guaranteed their pizza will be completely gluten free as it is not baked in a gluten free environment. As we with this disease know, even having flour in the air will affect us. So unless they can say this is baked in a gluten free environment I could not take the chance.

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  • About Me

    Jefferson Adams is Celiac.com's senior writer and Digital Content Director. He earned his B.A. and M.F.A. at Arizona State University, and has authored more than 2,500 articles on celiac disease. His coursework includes studies in science, scientific methodology, biology, anatomy, medicine, logic, and advanced research. He previously served as SF Health News Examiner for Examiner.com, and devised health and medical content for Sharecare.com. Jefferson has spoken about celiac disease to the media, including an appearance on the KQED radio show Forum, and is the editor of the book "Cereal Killers" by Scott Adams and Ron Hoggan, Ed.D.


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