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Millennials Driving Gluten-free Demand Around the Globe


Millennials' special diet needs are key to global gluten-free market strength. CC--Jack Lawrence

Celiac.com 08/11/2016 - In many ways, millennials are the special diet generation. To drive that point home, a new survey shows that a full one in five 18-34 year olds now have a food intolerance. That means 20% of millennials must either avoid certain foods, and/or eat special dietary foods to be healthy.

So, while one in three consumers are actively avoiding gluten right now, that number rises to 40% with millennials.

With the gluten-free market now worth GBP 210m, the Swedish bakers are calling upon chefs, caterers and operators to take a second look at their offerings. Andrew Ely, managing director at gluten-free cake maker Almondy, says that an in-house company survey confirms that more and more consumers are avoiding gluten, with three quarters of people having bought a gluten-free product in the last year.

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Meanwhile, market researcher Mintel projects annual gluten-free market growth to increase another 50% by 2019. The research also found that over 25% of people would be more likely to order a gluten-free cake than a non-gluten-free cake, making celiac friendly desserts a solid bet for boosting profits and driving sales of hot drinks.

Companies like Almondy are perched to take full advantage of the market. A recent survey showed that nearly half of those with a gluten-intolerance had heard of the Swedish cake company, while a staggering 71% of millennials would buy Almondy's globally best-selling branded cakes, Daim Cake and Toblerone Cake.

Stay tuned for more gluten-free market research and food trends.

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2 Responses:

 
Charlot Ray
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said this on
16 Aug 2016 6:34:34 AM PDT
This is such good news to my much older GF ears! So happy to learn about the almonds cakes...will order soon! I read your articles each week-- thank you!

 
linen
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said this on
26 Aug 2016 10:05:06 AM PDT
I know food intolerances are on the rise. I wonder what the figures are for children 0-17 years old. I bet it´s higher than the millennials (18-34 yrs).




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Well thanks everyone seriously. I'm sure this will get better and I'm thankful this reaction is normal. So guilty when I think of others worse off than me. I will read and read and read until I've taught myself to feel better. And then help others ((((hugs all around)))

I'm curious to hear updates on your EC condition. Thanks

@Larkie how are you lips doing now? Have you found something that worked for you yet? I'm curious and eager for updates from anyone who overcame this condition. Thanks

The fullness of the Eucharist is found in the wine alone. However, glutenfreewatchdog did an article on the low gluten hosts recently. She tested a single host from the Benedictine sisters and found it to contain 0.0017 mg of gluten. Compare that to the 0.57mg found in a piece of gluten free brea...

You make me want to go to Montreal just to get croissants. I love a warm croissant with ham and swiss, melted, then lettuce, tomato and honey dijon mustard. Yum! I hear Schar sells croissants now. Will have to try once I get better.