No popular authors found.
Ads by Google:

Categories

No categories found.


Get Celiac.com's E-Newsletter





Ads by Google:


Follow / Share


  FOLLOW US:
Twitter Facebook Google Plus Pinterest RSS Podcast Email  Get Email Alerts
SHARE:

Popular Articles

No popular articles found.
Celiac.com Sponsors:

Millennials Driving Gluten-free Demand Around the Globe


Millennials' special diet needs are key to global gluten-free market strength. CC--Jack Lawrence

Celiac.com 08/11/2016 - In many ways, millennials are the special diet generation. To drive that point home, a new survey shows that a full one in five 18-34 year olds now have a food intolerance. That means 20% of millennials must either avoid certain foods, and/or eat special dietary foods to be healthy.

So, while one in three consumers are actively avoiding gluten right now, that number rises to 40% with millennials.

With the gluten-free market now worth GBP 210m, the Swedish bakers are calling upon chefs, caterers and operators to take a second look at their offerings. Andrew Ely, managing director at gluten-free cake maker Almondy, says that an in-house company survey confirms that more and more consumers are avoiding gluten, with three quarters of people having bought a gluten-free product in the last year.

Ads by Google:

Meanwhile, market researcher Mintel projects annual gluten-free market growth to increase another 50% by 2019. The research also found that over 25% of people would be more likely to order a gluten-free cake than a non-gluten-free cake, making celiac friendly desserts a solid bet for boosting profits and driving sales of hot drinks.

Companies like Almondy are perched to take full advantage of the market. A recent survey showed that nearly half of those with a gluten-intolerance had heard of the Swedish cake company, while a staggering 71% of millennials would buy Almondy's globally best-selling branded cakes, Daim Cake and Toblerone Cake.

Stay tuned for more gluten-free market research and food trends.

Celiac.com welcomes your comments below (registration is NOT required).












Related Articles



2 Responses:

 
Charlot Ray
Rating: ratingfullratingfullratingfullratingfullratingfull Unrated
said this on
16 Aug 2016 6:34:34 AM PDT
This is such good news to my much older GF ears! So happy to learn about the almonds cakes...will order soon! I read your articles each week-- thank you!

 
linen
Rating: ratingfullratingfullratingfullratingfullratingfull Unrated
said this on
26 Aug 2016 10:05:06 AM PDT
I know food intolerances are on the rise. I wonder what the figures are for children 0-17 years old. I bet it´s higher than the millennials (18-34 yrs).




Rate this article and leave a comment:
Rating: * Poor Excellent
Your Name *: Email (private) *:




In Celiac.com's Forum Now:


Hi, I feel your pain. Sorry you've been going through it. Interestingly, my sensitivity went up when I was massively sleep deprived looking after my baby. Anything that stresses your body, stresses your immune system. Good work with the handwashing by the way - definitely a winner when ...

You have given me hope!

I wish you lived near here, I have the greatest massage therapist she does Swedish style, She can loosen up the stressed tight muscles wonderfully, I am prone to getting knots in my shoulders and neck, so I have to have them worked out once a month otherwise they start to limit mobility and hurt.

Oh, I did.... was referred to pt which hasn't helped at all. My muscles are super tight and they supposedly are causing the back pain. No idea what originally caused the problem but it started a couple years ago and has just gotten worse.

Than you for your replies. You have given me a lot of think about?