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Are Zara's "Gluten-free" T-shirts Funny or Offensive?

Scott Adams

By Scott Adams
in Publications & Publicity

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Scott Adams Grand Master
Scott Adams
Posted
zara--cc--tupelo.webp

Spanish fashion brand Zara has pulled its "Are You Gluten Free?" T-shirts after many found them offensive to people with celiac disease.

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manasota Explorer
manasota
Posted

Personally, I didn't find the shirt offensive.  It was free publicity regarding gluten.  Even though it didn't educate the public about Celiac Disease, it still made people aware of gluten.  You have to start somewhere.  Would a shirt saying, "Are you sugar free?", be offensive to diabetics?

ChiaChick Newbie
ChiaChick
Posted

I generally do not offend easily. Perhaps it could have been worded better. My current situation is that it appears I may be Celiac, or at least gluten intolerant (see my recent post if you will), and if so, I have been for many years without knowing that this was my problem. Doctors always thought I was a hypochondriac I am sure. From the reading I have done recently, I believe there needs to be increased awareness and acceptance, and T-Shirts with appropriate awareness messages would be a great thing. Perhaps a slogan "Gluten ruining your life?", or "Gluten - my nemesis", or "Gluten-free and winning". I am sure people can think of many other slogans that could start conversations and raise awareness.

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