Didn't they do just that when you asked them?
Absolutely. I also emailed them back to find out why they are not voluntarily complying with Health Canada and Canada Food Inspection Agency's (the branch of government that enforces labeling/food safety in industry for the consumer):"CFIA also encourages manufacturers and importers of grain-based products to transition towards the inclusion of precautionary labelling (a 'may contain wheat' statement) on their products to indicate the potential presence of wheat.
Which is a directorate based on their following observation:
[i]"The Canadian Food Inspection Agency (CFIA) is encouraging domestic manufacturers and importers of grain-based products to inform consumers that products containing cereal grains, such as oats or barley, may also contain low levels of wheat.
While most Canadians with wheat allergies only react to higher levels of exposure, those with severe wheat allergies may be sensitive to small amounts of wheat. Cereal grains are often grown close to other types of grain and are sometimes harvested using the same equipment. Because of this, it is extremely difficult to exclude all traces of wheat from other cereal grains during harvesting."[/i]
Of which Kellogg's falls under as a manufacturer of a cereal product.
In comparison, Post Honeycomb (Canada) contains corn flour, oat flour and no wheat. On their label they have declared, "oats, may contain wheat". General Mills (Canada) has also affixed a "may contain wheat" label to their Cheerio products which are made from oat bran/flour with no wheat ingredient.
So. We have a voluntary industry standard being met by other leading cereal producers and Kellogg's is not following suit. Why the failure to voluntarily declare in spite of their competition doing so?
The lack of standardization leads one (especially a newly diagnosed celiac) to assume
that okay, General Mills and Post say their oat flour cereals might contain traces of wheat therefore Kellogg's would declare it too. Since they don't, they must not contain any trace of wheat and it's safe to eat or it leads to confusion whether or not it has wheat.
Which, in turn, leads to these threads being posted and people wondering what's safe and what isn't. Or, they just eat it and get sick.