No popular authors found.
Ads by Google:

Categories

No categories found.


Get Celiac.com's E-Newsletter





Ads by Google:


Follow / Share


  FOLLOW US:
Twitter Facebook Google Plus Pinterest RSS Podcast Email  Get Email Alerts
SHARE:

Popular Articles

No popular articles found.
Celiac.com Sponsors:

Stoli Adds a Gluten-free Twist with Newest Vodka

Celiac.com 04/01/2016 - With one in five consumers looking to buy more gluten-free foods in the future, and over a quarter of people buying gluten-free foods simply because they feel better doing it, the pressure is on product manufacturers to find ways to introduce gluten-free labels into existing product lines.

Photo: CC-- THORSo it is perhaps unsurprising that the makers of Russia's Stolichnaya vodka are planning a gluten-free twist with their newest vodka. The long-established Russian brand is introducing Stoli Gluten Free in April.

If you say that all vodka is already gluten-free, you would be technically correct, as the fermentation and distillation process removes all gluten. But, to label and market a vodka as gluten-free, it must be made with all gluten-free ingredients to begin with. Stoli Gluten Free will be made from 88 percent corn and 12 percent buckwheat.

Ads by Google:

Vodka sales still account for the largest segment of the U.S. spirits market, coming in at about 32 percent of all alcohol sold. But, over the last decade vodka has faced competition, both from newer vodka brands and from changing tastes. With growing numbers of American drinkers now favoring darker spirits like whiskey and rum, vodka sales have slowed dramatically.

"The reality today is that gluten-free is a lifestyle that more and more consumers are engaging in," said Stoli Group USA Chief Executive Patrick Piana. adding that gluten-free products look to be "a significant category in the future."

Judging from Stolichnaya sales last year, they know what they are doing. Piana says Stoichnaya sales for 2015 were up 5 percent in 2015, compared to just 1.8 percent for the industry as a whole, as reported by the Distilled Spirits Council of the United States.

So, there you have it. Stolichnaya is betting on gluten-free vodka, and it will soon likely be available at a bar or store near you. 

Celiac.com welcomes your comments below (registration is NOT required).












Related Articles



2 Responses:

 
Suzanne
Rating: ratingfullratingfullratingfullratingfullratingempty Unrated
said this on
04 Apr 2016 2:41:15 PM PDT
Teton makes a certified gluten free vodka from potatoes, I buy it here in Montana.

 
Luann
Rating: ratingfullratingfullratingfullratingfullratingfull Unrated
said this on
05 Apr 2016 9:11:57 AM PDT
Interesting article. I have been aware of Potatoe vodka but it is very hard to find and expensive. If Stolichnaya gets this in the grocery stores their sales should be incredible!




Rate this article and leave a comment:
Rating: * Poor Excellent
Your Name *: Email (private) *:




In Celiac.com's Forum Now:


I am going through the diagnosis stage as well. My family has strong history for celiac disease, and while I always had discomfort and other symptoms ( some of which i didnt know about) I wasn't tested until recently because I was DEATHLY afraid of needles. The results are highly positive but I a...

Hi Everyone! Thank you for all your responses! This site is so helpful and I appreciate everyone who replied to my post. I was able to get an earlier appt with Maureen Leonard who was absolutely wonderful like you all said and after more testing and even a genetics test, my son now has a diag...

Are you substituting something for the PPI? I'm not sure what meds will mix well with it, but you could ask the pharmacy or Dr. for advice on what might work. I'm thinking you stopped something that may be helping in some ways, and are now allowing your symptoms to return. If so, it makes ...

Read our Newbie 101 here:

I have a friend with MS, another with breast cancer and a third with RA. At the same age my only problem is I cannot eat gluten! So when I start getting frustrated about food I think about that and how lucky I truly am. Once you get in the swing of it it gets easier and then you start to feel ...