No popular authors found.
Ads by Google:

Categories

No categories found.


Get Celiac.com's E-Newsletter





Ads by Google:


Follow / Share


  FOLLOW US:
Twitter Facebook Google Plus Pinterest RSS Podcast Email  Get Email Alerts
SHARE:

Popular Articles

No popular articles found.
Celiac.com Sponsors:

Stoli Adds a Gluten-free Twist with Newest Vodka

Celiac.com 04/01/2016 - With one in five consumers looking to buy more gluten-free foods in the future, and over a quarter of people buying gluten-free foods simply because they feel better doing it, the pressure is on product manufacturers to find ways to introduce gluten-free labels into existing product lines.

Photo: CC-- THORSo it is perhaps unsurprising that the makers of Russia's Stolichnaya vodka are planning a gluten-free twist with their newest vodka. The long-established Russian brand is introducing Stoli Gluten Free in April.

If you say that all vodka is already gluten-free, you would be technically correct, as the fermentation and distillation process removes all gluten. But, to label and market a vodka as gluten-free, it must be made with all gluten-free ingredients to begin with. Stoli Gluten Free will be made from 88 percent corn and 12 percent buckwheat.

Ads by Google:

Vodka sales still account for the largest segment of the U.S. spirits market, coming in at about 32 percent of all alcohol sold. But, over the last decade vodka has faced competition, both from newer vodka brands and from changing tastes. With growing numbers of American drinkers now favoring darker spirits like whiskey and rum, vodka sales have slowed dramatically.

"The reality today is that gluten-free is a lifestyle that more and more consumers are engaging in," said Stoli Group USA Chief Executive Patrick Piana. adding that gluten-free products look to be "a significant category in the future."

Judging from Stolichnaya sales last year, they know what they are doing. Piana says Stoichnaya sales for 2015 were up 5 percent in 2015, compared to just 1.8 percent for the industry as a whole, as reported by the Distilled Spirits Council of the United States.

So, there you have it. Stolichnaya is betting on gluten-free vodka, and it will soon likely be available at a bar or store near you. 

Celiac.com welcomes your comments below (registration is NOT required).












Related Articles



2 Responses:

 
Suzanne
Rating: ratingfullratingfullratingfullratingfullratingempty Unrated
said this on
04 Apr 2016 2:41:15 PM PDT
Teton makes a certified gluten free vodka from potatoes, I buy it here in Montana.

 
Luann
Rating: ratingfullratingfullratingfullratingfullratingfull Unrated
said this on
05 Apr 2016 9:11:57 AM PDT
Interesting article. I have been aware of Potatoe vodka but it is very hard to find and expensive. If Stolichnaya gets this in the grocery stores their sales should be incredible!




Rate this article and leave a comment:
Rating: * Poor Excellent
Your Name *: Email (private) *:




In Celiac.com's Forum Now:


Hey guys, I will try and keep this as short and concise as I can. About a year ago, I had a very long day at work and ate a lot of chicken wings and a very poor diet. The next week, I felt terrible. I head headaches, GI issues, fatigue and some muscle aches and nasal congestion. I thought it...

Hi Jmg - and anyone who is familiary with ranitidine (Zantac) Firstly, Jmg, I hope you don't mind my quoting your old post from last month to get your attention, but I wanted to speak to a fellow Brit as I'd value some advice from someone who knows how the NHS works. (I love the NHS by the w...

Thanks Marry. Your story is very similar indeed. I totally agree that the migraines are the worst symptom - the pain was terrible and there were times when I was almost convinced that I had a brain tumor. I'm glad you replied to my post because at least I can see that it's not all just in my...

That sucks I know you'd been looking forward to it. Well until you know you have try and forget about it and maybe you got lucky. You're due some good luck I think!

Make some concise notes in bullet point form to make sure you cover what you need to. You have a strong case for further investigation so if your doctor is reluctant don't be afraid to be assertive in looking for answers.