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Lucky Charms is Now Gluten-free!
Jefferson Adams is a freelance writer living in San Francisco. His poems, essays and photographs have appeared in Antioch Review, Blue Mesa Review, CALIBAN, Hayden's Ferry Review, Huffington Post, the Mississippi Review, and Slate among others.
He is a member of both the National Writers Union, the International Federation of Journalists, and covers San Francisco Health News for Examiner.com.View all articles by Jefferson Adams
General Mills announces that Lucky Charms cereal is now gluten-free.
Lucky Charms cereal is the latest General Mills cereal to go gluten-free. Photo: CC--Mike Mozart
Celiac.com 10/10/2016 - Good news for anyone on a gluten-free diet who misses their beloved Lucky Charms breakfast cereal.
Lucky Charms joins a number of General Mills' other brands with gluten-free versions, including Chex and Cheerios. In this case, the company turned an old brand into a gluten-free product.
Like Cheerios, Lucky Charms are made from oats, which are gluten-free, except that most major commercial oat supplies have minor, but problematic, amounts of other grains.
To solve that, General Mills has created a process that sorts "out the small amount of wheat, rye and barley in our supply of whole oats that are inadvertently introduced at the farms where the oats are grown, or during transportation of the whole oats to our mill," according to the company.
General Mills has applied for patents on their unique sorting process that ensures General Mills’ gluten-free cereals meet the FDA's strict guideline for gluten free, said Emily Thomas, senior marketing manager for Lucky Charms in a press release.
One advantage of General Mills sorting process is that it allows the company to formulate gluten-free options without altering their recipes, or changing their flavor.
One thing consumers can count on, says Thomas, is that “…the recipe won't change. It will maintain the same great, magically delicious taste that Lucky Charms fans love."
Read more: Investopedia
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