Companies Strengthening Links Between Gluten-Free Diets and Health Trends

Celiac.com 05/22/2023 - Gluten-free products have become more than just a lifeline for individuals allergic to gluten. They have emerged as a popular choice for a broader spectrum of consumers seeking specific lifestyle changes. 

One company that has witnessed this shift firsthand is Abe's Vegan Muffins, based in West Nyack, N.Y. Their gluten-free offerings have become intertwined with the plant-based trend and the paleo lifestyle market, reflecting the evolving demands of health-conscious individuals. As a result, Abe's Vegan Muffins anticipates significant growth in the gluten-free sector, potentially necessitating an expansion of their gluten-free product line.

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Known for its vegan treats, Abe's Vegan Muffins has successfully incorporated gluten-free options into its repertoire. Their gluten-free coffee cake and double chocolate muffins, made with brown rice flour, have emerged as best sellers. 

Kalyna DeAngelo, the social media and marketing coordinator at Abe's Vegan Muffins, acknowledges the impact of health and wellness on the bakery industry. For many people, gluten has been linked to various health conditions, prompting an increasing number of individuals to make the switch to gluten-free alternatives.

What was once an exception has become the norm. As bakers delve deeper into the gluten-free realm, a wider array of exceptional gluten-free products is readily available. Dawn Foods, headquartered in Jackson, Mich., is another company witnessing the transformation of gluten-free from a passing fad to an enduring dietary preference.

Consumers today seek a diverse range of lifestyle choices and diets, according to Melissa Trimmer, a certified executive pastry chef, culinary innovation operations and menu consultant at Dawn Foods Global. 

Kalyna and Melissa look for products in these categories to cater to a broader range of dietary needs without compromising on taste or texture. Gluten-free baked goods and mixes must now excel in flavor and performance, matching the quality of their non-gluten-free counterparts.

Dawn Foods has stepped up to the challenge by offering a gluten-free line that includes crème cakes and high-ratio cakes in chocolate and vanilla. These products can be seamlessly substituted into various cake recipes, ensuring gluten-free options that are not just "good for gluten-free," but also irresistibly delicious and high quality. 

Gluten-free White and Dark Devil's Food cake bases are among Dawn Foods' top-selling gluten-free supermarket products, highlighting the company's success in the cake category. Moreover, Dawn Foods provides an extensive range of gluten-free selections worldwide, encompassing cake, crème cake, brownie, cookie, and cake bases.

As the correlation between gluten-free diets and other health trends becomes increasingly apparent, companies like Abe's Vegan Muffins and Dawn Foods are at the forefront of meeting evolving consumer demands. 

The gluten-free landscape is no longer a niche market, but a thriving sector offering tantalizing options that cater to a variety of dietary preferences, without compromising on taste, texture, or quality. With the ongoing advancement in product formulation, and a deeper understanding of gluten-free ingredients, the future looks to hold some exciting possibilities for the gluten-free baking.

Stay tuned for more about developments in gluten-free food, and related stories.

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