Naming A Gluten Free Baked Goods Business

[fenifur]

Hello,

Being fed up of having to pay through the nose for Gluten free ready made yummy baked things, I've decided to set up my own small business making affordable versions. Of course I have to start very small and local, due to having no money, but what I am most having trouble with is the name!

Is it important to have that the food is 'safe' or 'pure' in the name?

Such as:

Safe Bakes

Pure Bakes

Gluten free Flour Garden ;p

I also thought of:

Let You Eat Cake

Innocent Bakery

Bake Free/I Want to Bake free

Bake Care

Free Cake/Free Bakes

and last but not least; Baked With Loaf. ;p

Does anyone have a favourite?

Thanks,

Fenifur

[mommida]

I like Safe bakes.

What about Liberty Bakes? Liberty Cakes?

When life gives you lemons, make lemonade. Lemonade stand?

[kareng]

If you put the words " gluten free" in the name, when people googled, it would come up. Also, if someone drove by, they would call me & say " a gluten-free bakery opened by my office!".

Gluten Free Girl (boy?) Bakes

The Gluten Free Baker

gluten Free Goodies

[mushroom]

I don't think "pure" or "safe" will do it. It's a bit like saying it's "organic" - doesn't mean much to a gluten free-er.

My locally gluten free bakeries are called "Totally Gluten Free Bakery" and in Reno, "Haven of Bread". You could try for something like Simply Gluten Free, The Gluten Free Loaf (and Other Goodies), or even Baked with Gluten Free 'Flowers'. I think of all your ideas I like Gluten Free Flour Garden.

[Darn210]

I think of all your ideas I like Gluten Free Flour Garden.

I do to . . . because I'm thinking ahead to a logo with flowers in it or some sort of flower arrangement looking thing that uses baked goods instead of flowers . . . or something like that.

[Adalaide]

I know a name can help to initially attract people and is extremely important. There are two semi-local gluten free bakeries near me. One is "New Grains Gluten Free Bakery" and they sell bread and some baked goodies in many local grocery stores with only "New Grains" standing out on the labels. The other is "Eleanor's Bakeshop" which obviously gives no clue they are gluten free.

Maybe I'm weird but I don't put much faith in a company based on their name. While it may initially attract my attention it certainly won't make me a customer. I think with time you'll find that word of mouth about how awesome your goodies are is much better for you than a name that points out you are gluten free.

On an unrelated note, make sure to get a website and if it takes you all day every day for a few weeks, get to know some SEO unless you have someone who can do that for you. I find few things are as powerful as the almighty Google to help you get found.

[Bubba's Mom]

Hello,

Being fed up of having to pay through the nose for Gluten free ready made yummy baked things, I've decided to set up my own small business making affordable versions. Of course I have to start very small and local, due to having no money, but what I am most having trouble with is the name!

Is it important to have that the food is 'safe' or 'pure' in the name?

Such as:

Safe Bakes

Pure Bakes

Gluten free Flour Garden ;p

I also thought of:

Let You Eat Cake

Innocent Bakery

Bake Free/I Want to Bake free

Bake Care

Free Cake/Free Bakes

and last but not least; Baked With Loaf. ;p

Does anyone have a favourite?

Thanks,

Fenifur

The name that caught my attention was Gluten Free Flour Garden. If someone is looking for gluten free..most of the other names wouldn't catch their attention?

Without the mention of gluten free, I personally would just drive right on by rather than come in and possibly come in contact with unsafe airborn flours that could harm me.

I also like the fact that your bakery's name would come up in a Google search.

[Celtic Queen]

I also like gluten free flour garden. As someone who works in marketing, I can see a lot of potential in that. You could even branch out into gluten free cookie bouquets.

[mamaupupup]

I vote Gluten Free Flour Garden too! Good luck!